Advanced Set-Top Boxes

July 21, 2012

See also: All-In-One Set-Top Box, Digital Set-Top Box, Enhanced Set-Top Box, Integrated Set-Top Box, Set-Top Box

CIMM DEFINITION: Set-Top Boxes that are considered “fully integrated” with good processors, ample memory and optional large hard drives. These boxes have more advanced features and are more likely to be integrated with such services as DVRs, high-speed internet access, interactive TV, digital video recording and gaming. (Source: itvdictionary.com)

NOTE – Other terms for Advanced Set-Top Boxes are Advanced Digital Set-Top Boxes, Smart TV Set-Top Box, Thick Boxes, All-In-One Set-Top Box, Media Center.

NOTE – These boxes may or may not have connected back paths. This should be noted; only satellite has digital STBs that are often not connected to upstream paths. (Source: TRA)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Advanced Set-Top Boxes

Company News