Working Groups
CIMM’s Working Groups develop ideas for research, solicit proposals, and surface issues for consideration by the Steering Committee.
CIMM’s Working Groups are knowledge communities that play a key role in identifying research priorities and developing projects.
The Groups have been developed based on discussions with members about industry priorities and innovation opportunities that they’re keen to explore and address over the coming year.
Groups meet monthly or quarterly, with guest speakers, research presentations and roundtable discussions.
For more information or to join one of the Working Groups, please contact CIMM’s membership team:
membership@cimm-us.org
CIMM’s 2025 Working Groups and Chairs
Ad Measurement & Multiple Currencies
chair Howard Shimmel
The Ad Measurement & Multiple Currencies Working Group is dedicated to advancing key media measurement areas including cross-platform reach and frequency, audience segmentation, and the integration of multiple currencies.
Attention
chair Andy Brown
The Attention Working Group focuses on discovering and exploring the latest insights and innovations in the development of metrics related to attention.
Content Measurement & Analytics
chair Lisa Heimann
The Content Measurement & Analytics Working Group evaluates content consumption and performance, providing deeper insights into content engagement beyond ad and campaign effectiveness.
Identity and Data Collaboration
chaiR Sable Mi
The Identity and Data Collaboration Working Group will aim to support the advancement of recommendations from the recent IDR study.
Local TV and Video
chaiR Patti Cohen
The Local TV and Video Working Group tackles the unique challenges and opportunities within the local TV and video landscape.
Programmatic
chaiR EMILY PALMER
The Programmatic Working Group aims to identify innovative solutions, foster meaningful dialogue, and develop research that supports the growth and success of the programmatic TV ecosystem.
Smarter TV Data
chair Caroline Horner
The Smarter TV Data Working Group analyzes the data flow within the smart TV ad ecosystem, focusing on data collection, processing, and its effects on ad targeting and measurement.
