O

See also: Tru2Way

CIMM DEFINITION – A standards-based software technology platform that enables two-way interactive services on the television and other devices within a cable system. This platform enables consumer electronics, programming, and cable companies to deliver interactive services, programming, and advertising on retail and cable devices. (Source: Definition currently under review by CableLabs)

2: An operating system layer designed for consumer electronics (like a Set-Top Box) that connect to a cable television system where the cable company can control what programs run on the viewers device. (Source: Wikipedia)

3: The old name for tru2way. (Source: FourthWall Media)

See also: Electronic Mobile Measurement

CIMM DEFINITION: An old term for Electronic Mobile Measurement.

See also: On-Site Measurement

CIMM DEFINITION: When a site forwards its log files to an off-site Web research service for analysis. (Source: IAB)

See also: Pixel, LCD

CIMM DEFINITION: A technology that creates displays that are less power hungry and more efficient than existing LCD technologies. Unlike LCD, OLED pixel sites use organic materials that produce their own light, removing the need for a backlight. Initial OLED devices were somewhat prone to performance degradation over time, which is one of the reasons they did not start replacing LCD displays on a wide scale in mobile devices until late 2008. (Source: http://www.mobileburn.com)

See also: Video On-Demand

CIMM DEFINITION: The ability for a viewer to pro-actively choose and view a piece of video content at their convenience through special channels on their television. Content is served and viewed upon request.

2: A selection of channels designated for requestable commercial content.

3: An entertainment service that allows viewers instant access to content such as movies, cable series, original programs, educational programming, premium channels, news, sports and more.  Programming from the content provider is delivered by the consumer’s cable operator.  The On-Demand content can be free, subscription based, or paid for on a transactional basis.  Consumers control what they watch and when, with features such as play, pause, fast-forward, rewind, stop and resume.  Preferred to “Video On-Demand.”

4: Unbound EBIF applications are sometime called On-Demand Applications. (Source: FourthWall Media)

5: The ability to request video, audio, or information to be sent to the screen immediately by clicking something on the screen referring to that choice. (Source: IAB)

See also: Off-Site measurement

CIMM DEFINITION: When a server has an appropriate software program to measure and analyze traffic received on its own site. (Source: IAB)

CIMM DEFINITION: A group of corporations and associations who have come together to introduce and promote business-wide actions that create an environment of trust and foster the protection of individuals’ privacy online. (Source: IAB)

CIMM DEFINITION: A trade association representing a segment of online publishers. (Source: IAB)

See also: Closed Captioning, Captioning

CIMM DEFINITION: A form of text captioning where the text is a permanent part of the video or visual picture, as opposed to Closed Captioning which is turned on and viewable at the discretion of the viewer.