CIMM DEFINITION: The process of selling products or services via the Web. (Source: IAB)

E-mail Advertising

CIMM DEFINITION: Banner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and other commercial e-mail communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled). (Source: IAB)

E-mail Bounce

See also: Bounce

CIMM DEFINITION: An e-mail that cannot be delivered to the mailbox provider and is sent back to the e-mail Service Provider that sent it. (Source: IAB)

NOTE – A bounce is classified as either hard or soft. Hard bounces are the failed delivery of e-mail due to a permanent reason, such as a non-existent address. Soft bounces are the failed delivery of e-mail due to a temporary issue, such as a full inbox or an unavailable ISP server. (Source: IAB)

E-mail Campaign

CIMM DEFINITION: An advertising campaign distributed via e-mail. (Source: IAB)

E-mail Inbox

CIMM DEFINITION: Within a mailbox provider, the default, primary folder that stores delivered e-mail messages. (Source: IAB)

E-mail Mailbox Provider

CIMM DEFINITION: The e-mail program, and by extension the server, that hosts the targeted e-mail address. (Source: IAB)

E-mail Preview Pane

CIMM DEFINITION: A small window within a mailbox provider that allows the user to view some e-mail content without opening the e-mail. (Source: IAB)


See also: Digital Wallet

CIMM DEFINITION: Another term for a digital wallet.

EBIF abbr Enhanced TV Binary Interchange Format (EBIF Enabled STBs)

CIMM DEFINITION: A multimedia content format specification that supports the efficient interchange, distribution and decoding of an ETV application across the cable industry’s universe of both legacy and advanced set-top boxes that support the Tru2way® specification. (Source: Definition currently under review by CableLabs)

2: Standard Set-Top Box software that enables advanced TV applications (including interactivity and addressability).  Industry standard for all STB manufacturers.

3: A CableLabs defined standard interactive application format for software and data. adopted by all the large MSOs and many smaller operators. EBIF applications and data are interpreted by EBIF User Agent software deployed by MSOs in STBs. EBIF is the emerging standard for the implementation of interactive advanced advertising, programming enhancements, and third-party software (e.g., TV Widgets). (Source: FourthWall Media)

NOTE  – Hand in hand with the EBIF standard is the CableLabs Application Messaging (AM) standard, which defines how EBIF programs and data are packaged and transmitted to and from Set-Top Boxes, and how bound applications (e.g., interactive advertising enhancements embedded in a video spot) are “triggered” for execution. (Source: FourthWall Media)

EBIF User Agent

CIMM DEFINITION: The software platform/middleware deployed on both legacy and advanced Set-Top Boxes  to execute applications written with conformance to the EBIF standard. (Source: FourthWall Media)