July 24, 2012

CIMM DEFINITION: The process of selling products or services via the Web. (Source: IAB)

E-mail Advertising

July 24, 2012

CIMM DEFINITION: Banner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and other commercial e-mail communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled). (Source: IAB)

E-mail Bounce

July 24, 2012

See also: Bounce

CIMM DEFINITION: An e-mail that cannot be delivered to the mailbox provider and is sent back to the e-mail Service Provider that sent it. (Source: IAB)

NOTE – A bounce is classified as either hard or soft. Hard bounces are the failed delivery of e-mail due to a permanent reason, such as a non-existent address. Soft bounces are the failed delivery of e-mail due to a temporary issue, such as a full inbox or an unavailable ISP server. (Source: IAB)

E-mail Campaign

July 24, 2012

CIMM DEFINITION: An advertising campaign distributed via e-mail. (Source: IAB)

E-mail Inbox

July 24, 2012

CIMM DEFINITION: Within a mailbox provider, the default, primary folder that stores delivered e-mail messages. (Source: IAB)

E-mail Mailbox Provider

July 24, 2012

CIMM DEFINITION: The e-mail program, and by extension the server, that hosts the targeted e-mail address. (Source: IAB)

E-mail Preview Pane

July 24, 2012

CIMM DEFINITION: A small window within a mailbox provider that allows the user to view some e-mail content without opening the e-mail. (Source: IAB)


July 24, 2012

See also: Digital Wallet

CIMM DEFINITION: Another term for a digital wallet.

CIMM DEFINITION: A multimedia content format specification that supports the efficient interchange, distribution and decoding of an ETV application across the cable industry’s universe of both legacy and advanced set-top boxes that support the Tru2way® specification. (Source: Definition currently under review by CableLabs)

2: Standard Set-Top Box software that enables advanced TV applications (including interactivity and addressability).  Industry standard for all STB manufacturers.

3: A CableLabs defined standard interactive application format for software and data. adopted by all the large MSOs and many smaller operators. EBIF applications and data are interpreted by EBIF User Agent software deployed by MSOs in STBs. EBIF is the emerging standard for the implementation of interactive advanced advertising, programming enhancements, and third-party software (e.g., TV Widgets). (Source: FourthWall Media)

NOTE  – Hand in hand with the EBIF standard is the CableLabs Application Messaging (AM) standard, which defines how EBIF programs and data are packaged and transmitted to and from Set-Top Boxes, and how bound applications (e.g., interactive advertising enhancements embedded in a video spot) are “triggered” for execution. (Source: FourthWall Media)

EBIF User Agent

July 24, 2012

CIMM DEFINITION: The software platform/middleware deployed on both legacy and advanced Set-Top Boxes  to execute applications written with conformance to the EBIF standard. (Source: FourthWall Media)

CIMM DEFINITION: The electronic transmission of information such as data or video between two companies.

Editing Rules

July 24, 2012

CIMM DEFINITION: A predetermined set of rules governing how raw data collected is modified to ensure it is complete, accurate and consistent. Editing rules may be used to check that essential fields are populated, verify values fall within pre-established limits, or identify the existence of duplicate records, among other things. (Source: MRC)

Effective CPM

July 24, 2012

See also: Targeted Effective CPM, Cost Per Effective Impression

CIMM DEFINITION: The cost per thousand impressions achieved against a traditional audience segment(s) broadly defined in terms of age and / or gender. (Source: Visible World)

2: Can also be known as eCPM

Effective Frequency

July 24, 2012

See also: Reach & Frequency, Targeted Effective Frequency

CIMM DEFINITION: The percentage of the audience segment that are exposed to a commercial. (Source: Visible World).

CIMM DEFINITION: A protocol used to transport ETV applications.  The protocol integrates application signaling and media content timelines to allow for their synchronized delivery in a single MPEG stream. (Source: Definition currently under review by CableLabs)

Electromagnetic Spectrum

July 24, 2012

CIMM DEFINITION: The full range of electromagnetic energy that can be radiated, as defined by frequency (f), or wavelength , which is the inverse of frequency. In terms of frequency, the spectrum begins at almost zero (0) and extends to infinity. In terms of wavelength, the spectrum begins at almost zero and extends to infinity, but in reverse. The portion of the spectrum currently usable for telecommunications includes electricity, radio, and infrared light. (Source: http://computer.yourdictionary.com)

Electronic Sweatshop

July 24, 2012

See also: Digital Sweatshop, Playbourer, Gold Farming

CIMM DEFINITION: Also known as a Digital Sweatshop, it is a pejorative term describing a company or entity that exploits digital workers by under-paying them, extending the hours of their workday without commensurate compensation or other violations of federal or state Labor Laws. 

See also: Digital Tokens, Security Tokens

CIMM DEFINITION: Electronic equipment that acts as a digital key or currency. It provides a secure way of accessing valuable content or data.

CIMM DEFINITION: Formerly known as On Device Meter, Electronic Mobile Measurement is a comprehensive mobile metering and reporting solution. It provides audience measurement and analytics for Android and iOS mobile devices.  This project is a foundational part of Nielsen’s 3-screen reporting (measurement across TV, Internet, and Mobile).  Coupled with the current NetView capabilities, this program will allow our Watch and Buy clients to analyze internet and application usage across the entire digital landscape. (Source: Nielsen)


July 24, 2012

See also: Codec

CIMM DEFINITION: An encoder is hardware or software that places special code onto content for the purposes of identification, standardization, speed, anonymization, measurement or security.

2: A hardware or software service that inserts a code or watermark into an audio or video signal. (Source: Nielsen)

3: A hardware or software application used to compress audio and video signals for the purpose of streaming. (Source: IAB)


July 24, 2012

See also: Decoding

CIMM DEFINITION: The process of putting a special code, often a sequence of characters (letters, numbers, punctuation, and certain symbols) into a specialized format for efficient transmission, storage, privacy protection, security or measurement.

2: The process of compressing and separating a file into packets so that it can be delivered over a network. (Source: IAB)


July 24, 2012

See also: Custom Encryption

CIMM DEFINITION: A protection procedure where an algorithm is inserted into a process or dataset that will allow access to the content only to those who have the security key.

2: “A form of encoding transmitted data for security purposes. It normally requires the decryption “key” to decipher the transmission upon receipt. The level of security is dependent on the complexity of the key used. A method used to translate plaintext into ciphertext.” (Source: CableLabs)

3: “A process used to obfuscate information often used with MAC ID and / or system supplied keys.” (Source: Nielsen)

4: Securing digital information so that it is unreadable without the use of digital keys. (Source: IAB)


July 24, 2012

CIMM DEFINITION: The amount of attention and involvement a viewer gives to content. The greater the attention and involvement, the more likely that viewer will retain memories and will feel more predisposed to that content, whether a program, commercial, product or a video.

Enhanced Content

July 24, 2012

CIMM DEFINITION: Universally used button (typically RED) that is both on-screen and on the remote to signal that there is interactive (value added) content associated with the program.  Does not have to be branded to a specific provider. ITV content is mandated to use it, mostly seen in Europe on the BSkyB Platform.

NOTE – See http://www.broadbandbananas.com/vvenhanced.html for examples of this kind of “universal” button usage.

See also: Advanced Set-Top Box, Digital Set-Top Box, All-In-One Set-Top Box, Integrated Set-Top Box, Set-Top Box

CIMM DEFINITION: Another name for an Advanced Set-Top Box. These boxes all have backchannel return path as well as online and VOD capabilities.

NOTE – Also known as Smart TV Set-Top Box, Thick Boxes.


July 24, 2012

CIMM DEFINITION: An interactive application that runs in synchronization with linear video. The interactive application is typically delivered as an EBIF application and executed by the EBIF User Agent on the Set-Top Box . Examples of Enhancements include overlay of RFI with a spot ad. A CableLabs standard. (Source: FourthWall Media)

See also: Interactive Programming Guide

CIMM DEFINITION: An electronic program guide is an application that displays television program information, including program name, start time, and duration. (Source: CableLabs)

2: Same as an Interactive Programming Guide. Enables digital television viewers to search, filter and customize program listings and access content. (Source: mcobject.com)

3: An on-screen guide of television programming and other On-Demand content and services which users may navigate and select by means of their Remote Control or similar device. (Source: Nielsen)

4: Often refers to the scrolling non-interactive guide like the TV Guide Channel.

5: An application that allows the viewer to interactively select their television programming. The development of applications enhancing the EPG such as dynamic video selection, recording options and more, is a high growth area. Currently, the EPG allows the viewer to also access summaries of shows, the ability to set recording times, show program length and names of crew members, as well as the ability to select content via categories. More advanced EPG (also called Interactive Programming Guides -IPGs) applications enable the viewer to select shows to record over several weeks every time a show or a selected movie star appears on the schedule Ultimately, EPGs will enable the TV set to learn the viewing habits of its user and suggest viewing schedules. (Source: itvt.com/glossary)

Equity Crowd Funding

July 24, 2012

See also: Crowd funding, Hyper Funding, Crowd Financing

CIMM DEFINITION: Often used interchangeably with Crowd funding where many small contributors or investors fund a project, program, idea, business or campaign, for example, via the internet, however this form of funding is considered an investment which also provides an equity stake for the contributor.

CIMM DEFINITION:  A business or organization that provides the e-mail campaign delivery technology. ESPs may also provide services for marketing, advertising and general communication purposes. (Source: IAB)


July 24, 2012

CIMM DEFINITION: A networking technology that links computers together in local area networks. (Source: IAB)

CIMM DEFINITION: The process of extracting data from various outside sources, transforming the data into more useable forms and then loading it onto a platform.

ETV abbr Enhanced TV

July 24, 2012

CIMM DEFINITION: A general term that refers to interactive services and applications provided in conjunction with video programming. ETV is used in particular in reference to Two-Screen Solutions TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web site that is synchronized to the live program by the broadcast TV network. Alternatively, some computers have TV tuner cards, or some TVs offer web browsers.

2: A specification by CableLabs which allows deployment of interactive content on “thin-clients” such as the Motorola DCT 2000 (with over 15M platforms deployed) and Scientific Atlanta Explorer 2000 as well as OpenCable (OCAP) host devices.  (Source: Unisoft)

3: A type of interactive television technology which allows content producers to send data and graphical “enhancements” through a small part of the regular analog broadcast signal called the Vertical Blanking Interval. These enhancements appear as overlays on the video and allow viewers to click on them if they are watching TV via special set-top box/software services. (Source: IAB)

ETV User Agent

July 24, 2012

CIMM DEFINITION: Client software that interprets and presents ETV applications. An ETV User Agent processes ETV EISS application signaling and consumes ETV EBIF content. ETV User agents are typically implemented as native applications on legacy cable set-top boxes and as Java applications on Tru2way® receivers. Wikipedia provides a definition of the general term ‘User Agent’. (Source: Definition currently under review by CableLabs)

Event Based Logging

July 24, 2012

CIMM DEFINITION: The collection, tracking and storing of user activity events.

2: Logging actions on TIVO based on events taken by the STB. (Source: TIVO)

3: The events do not have to be viewer initiated.  An ad insertion can be an event.

(Source: Invidi)

Event Reporting Latency

July 24, 2012

See also: Latency

CIMM DEFINITION: The time offset between the actual occurrence of an event on a Set-Top Box (e.g., channel change, Remote Control key press, etc.,) and the reception of that event signal by the collection engine. For example, consider channel change Latency. Not only is this affected by Set-Top Box type, resident application type and version, and other factors, but the exact moment in that Latency period when the event is reported to the Collection Engine varies based on these same factors. One STB may have a three second channel change Latency, and the channel change event is signaled at the start of those three seconds. Another STB may have a two second channel change Latency, but the channel change is signaled at the end of the Latency period. Collection engines must measure and account for such discrepancies on a STB by STB basis (e.g., via Clock Sychronization). (Source: FourthWall Media)


July 24, 2012

CIMM DEFINITION: Events are asynchronous communication between applications and the OpenCable system on which they are being executed. They provide communication between solution elements. An event may also refer to a unit of programming, such as a movie, an episode of a television show, a newscast or a sports game. (Source: CableLabs)

Exact Commercial Ratings

July 24, 2012

CIMM DEFINITION: A rating based on the audience to a national commercial based on viewing from reported exact second start of the commercial to the exact end of the commercial. Able to be reported in Rentrak’s TV Essentials Service due to the stability generated by its millions of reporting homes. (Source: Rentrak)

Expandable Banners

July 24, 2012

CIMM DEFINITION: A banner ad which can expand to as large as 468 x 240 after a user clicks on it or after a user moves his/her cursor over the banner. (Source: IAB)

Explicit Interest Data

July 24, 2012

CIMM DEFINITION: Data provided voluntarily by viewers while interacting with (EBIF) applications running on the Set-Top Box. For example: product keywords entered into “Ebay on TV,” service keywords entered into “Yellow Pages on TV,” portfolio stock symbols entered into “Stock Tracker Widgets,” favorite NFL teams / players entered into “Fantasy Football Tracker.” (Source: FourthWall Media)


July 24, 2012

CIMM DEFINITION: Additional (typically free) material used to promote content (free, subscription or pay).  E.g., alternate endings, “Behind the Scenes” footage, “The Making Of…” programming.


July 24, 2012

See also: Intranet

CIMM DEFINITION: An intranet that is partially accessible to authorized outsiders via a valid username and password. (Source: IAB)


July 24, 2012

CIMM DEFINITION: Slang term for audience; the number of people who view a certain website or advertisement. (Source: IAB)