Research

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CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.

Projects use a range of methodologies and are delivered by best-in-class suppliers.

All projects are carefully structured to deliver clear outcomes and practical advice and implications.

Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.

Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.

Research Projects

The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement (AdExchanger)

2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26% (MediaPost)

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic (The New York Times)

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape (Forbes)

CIMM Launches Best Practices Study On Combining Smart TV, STB Data (MediaPost)

CIMM Launches Best Practices Study on Combining Smart TV and Set Top Box Data

This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement (MediaPost)

As True Cross-Platform Measurement Draws Closer To Reality, Business Issues Such As Planning, Buying and Attribution Gain Focus

How do we determine which projects get funded?

  • CIMM identifies strategic priorities and focuses its efforts on these areas.
  • These priorities are reviewed twice-yearly by CIMM’s BoD and form the basis of our Working Groups.
  • New members can contribute to the development of CIMM’s research agenda through participation in working groups and committees

Research Highlights

You can access all of CIMM’s publicly-available research here