Research
CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.
Projects use a range of methodologies and are delivered by best-in-class suppliers.
All projects are carefully structured to deliver clear outcomes and practical advice and implications.
Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.
Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.
Research Projects (a sample, full library for Members only)
Opportunities for AI in Media Measurement
Strategic Review of Content Measurement (Executive Summary)
Solving Today’s Evolving TV Measurement Puzzle
Post Analysis Guidelines for Local TV
Who’s Counting? The Future Role and Value of Panels in US TV Measurement
Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024
How do we determine which projects get funded?
- CIMM identifies industry-wide strategic priorities and scopes research initiatives on these areas through constant member outreach and input across all of the Working Groups.
- These priorities are reviewed twice-yearly by CIMM’s Steering Committee, who help guide our research agenda and approve major research initiatives.
- Members can contribute to the development of CIMM’s research agenda through participation in our Working Groups.
Research Highlights
You can access all of CIMM’s publicly-available research here
