CIMM WEST 2025 | ARF OTT

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About this event

Join us on October 29 in-person or virtually to hear the latest data and discussions of the data’s implications from leading media and measurement experts. They will share:

  • Trends and insights on viewing behavior
  • Drivers of platform, program service and content preferences of different viewer segments
  • Updates on cross-platform audience, ad impact and attention measurement
  • How to benefit from contextual buying on CTV
  • Advertising innovation and optimization
  • Effective promotions
  • The role and impact of AI

A panel of leading experts will share their predictions for 2025 and beyond, based on new data.

Attendees will have the opportunity to network over breakfast, lunch, breaks and the cocktail reception.

Mark your calendar for October 29 – Register Today!

Date(s)

10/29/25

Time (s)

09:00 am – 06:30 pm

Location

NBCUniversal, Universal Studios Lot, 3900 Lankershim Blvd., Universal City, CA 91608

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