The Advertising Research Foundation Acquires The Coalition for Innovative Media Measurement
CIMM Will Become Subsidiary of the ARF Focused Upon Measurement Innovation CIMM CEO and MD Jane Clarke Will Head Division New York, NY October 17, 2018 – The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, media and research firms, today announced that it has acquired the Coalition […]
SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology
Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media NEW YORK, NY — July 9, 2018 — The Society of Motion Picture and Television Engineers® (SMPTE®), the organization whose standards work has […]
Advertisers and Media Companies: It’s Time to Embed Identifiers in Your Video Assets (AdExchanger)
Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). When buying a product, the cashier scans the barcode, and the name and price of the item pops up immediately, no matter the store or where the item came from. That UPC code stays on the item throughout its […]
CIMM Research Shows Generally Strong Support for Standardized Cross-Platform Video Ad Measurement
Current video ad measurement ecosystem is viewed as being fair-to-poor according to findings presented at 7th Annual CIMM Summit New York, NY, February 1, 2018 – Media and advertising executives say current methods for measuring advertising impressions across linear and digital video are fair at best. That’s according to research conducted by Artie Bulgrin, EVP, […]
Comprehensive Comparison of Attribution Measurement Providers Unveiled at 7th Annual CIMM Summit
Analysis looks at offerings from leading providers in digital, cross-platform, multi-touch and television attribution, marketing mix modeling, using comparable criteria New York, NY, February 1, 2018 – With the attribution measurement space cluttered and continuing to grow, the Coalition for Innovative Media Measurement (CIMM) today released a study commissioned to compare more than 25 […]
Complete Cross-Platform Measurement Of Content In Sight, But Approach Still Lacking For Unduplicated Reach
CIMM assesses the state of cross-platform measurement at 7th annual summit New York, NY, February 1, 2018 –The Coalition for Innovative Media Measurement (CIMM) today gathered executives from across the media buying and selling industries at the 7th Annual Cross-Platform Media Measurement & Data Summit – the industry’s annual gathering to assess the state […]
To Advance Data Quality, The First Step Is Best Taken Together
by AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Clarke, managing director and CEO atthe Coalition for Innovative Media Measurement (CIMM). As 2018 gets underway, there is one issue that should be at the top of everyone’s list […]
CIMM And 4A’s Find Much Advancement Still Needed For “Real-Time” Cross-Platform Attribution and ROI Analysis Methods To Mature
Research conducted by Sequent Partners finds while some integrated approaches are promising, both marketing mix and attribution modeling still needed for ROI analysis New York, NY, February 16, 2017 – An in-depth analysis of the current state of media ROI analysis has found that while progress has been made toward development of methods that enable […]
Kantar Media Audio Watermarking Technology Selected For Next Step in SMPTE Standardization To Bind IDs to Media Assets
Availability of open, standardized approach to binding IDs to ads and program content marks potential milestone for advancement of cross-platform measurement NEW YORK — Feb. 16, 2017 — Kantar Media’s audio watermarking technology for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content has been selected to move to the next […]
CIMM Assesses State of Cross-Platform Measurement at 6th Annual Summit
Industry leaders gather to review innovations, new solutions and discuss next steps New York, NY, February 16, 2017 –The Coalition for Innovative Media Measurement (CIMM) today hosted some 260 executives from across the media buying and selling industries at the 6th Annual Cross-Platform Media Measurement & Data Summit – the industry’s annual gathering to assess […]
