Xandr executive to bring expertise in market research, audience measurement and statistical modeling to industry consortium for cross-platform media measurement The Coalition for Innovative Media Measurement (CIMM) today announced the appointment of Pete Doe, Chief Research Officer at Xandr to its Board of Directors. Doe was selected and appointed following votes by the Advertising Research […]
Announcements
Industry initiative will explore perspectives and experiences to develop practical recommendations in support of a successful transition toward a multi-currency TV market NEW YORK, NY (May 5, 2022) – The Coalition for Innovative Media Measurement (CIMM), the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) today announced the launch of […]
NEW YORK, NY (May 4, 2022) – The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, and egta, the global trade body for TV and radio sales houses, have today announced the launch of a new International Knowledge Exchange event for their […]
Study with The Project X Institute and TVREV to provide an overview of the current ecosystem and a deep dive on cross-platform audience measurement providers New York, NY (December 1, 2021) – The Coalition for Innovative Media Measurement (CIMM), today announced its initiative to develop a Guide to Converged TV Measurement Providers, which upon completion […]
New York, NY (November 3, 2021) – The Coalition for Innovative Media Measurement (CIMM) and the ARF (Advertising Research Foundation), today announced the release of their fourth iteration of a common language for media measurement, Lexicon 4.0, which includes a compilation of terms and definitions for the industry. Originally developed in 2010 to create a […]
Study to be conducted in conjunction with HyphaMetrics using company’s active and passive methodology for measuring ‘persons in room’ New York, NY (June 8, 2021) – The Coalition for Innovative Media Measurement (CIMM), today announced the launch of an initiative to better understand how time is spent across every platform available on TVs today, […]
Research looks to spur creation of granular nationally representative data sets at the HH level for linear and streaming TV programming and advertising use cases New York, NY (January 28, 2021) The Coalition for Innovative Media Measurement (CIMM), today released a study identifying best practices for integration of Set Top Box (STB) and Smart TV […]
CIMM/4A’s report says methodology, rather than technology, is root cause of TV attribution outcome differences; calls for more stringent media measurement standards New York, NY (September 23, 2020) – The inconsistency of key television attribution inputs used by providers, not technology, is the main cause of variance in outcome measurements, according to a report issued […]
Coalition of leading TV/premium video-based content and technology providers, media agencies and advertisers welcomes Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp New York, NY, May 5, 2020 – The Coalition for Innovative Media Measurement (CIMM) today announced that Ampersand, Charter, […]
The report will explore how both datasets complement each other and together can provide some of the data that the other lacks to create more nationally representative datasets of TV tuning New York, NY, May 1, 2020 – The Coalition for Innovative Media Measurement (CIMM) today announced the launch of a new study with Pre-Meditated […]
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