The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption.
July 17, 2012
The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption.
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”
CIMM DEFINITION: A term used to represent the average of a live rating for a (national) commercial minute and up to three days of DVR playback viewing.
2: Average Commercial Minute (ACM) rating that includes time-shifted viewing within 3 days (75 hours) of the live program telecast. (Source: Nielsen)
3: The average commercial second rating including live tuning to a program plus 75 hours of DVR playback. (Source: TRA)
CIMM DEFINITION: Originally conceived as a system designed to provide a centralized platform for the planning, execution, billing, and measurement reporting of advanced advertising services. A core tenant of a CAAS is to implement standard interfaces to communicate advertising campaign delivery instructions as well as common metrics gathering and reporting interfaces across different operating entities. Canoe Ventures has implemented a CAAS, named the ‘Canoe Advanced Advertising System / C… Read more
See also: Set-Top Box, Digital Television Adaptor
CIMM DEFINITION: An early term for a type of Set-Top Box. It is an electronic device attached to the television set that converts the feed into an analog signal that is then viewable on non-digital sets. Currently a Cable Converter box also unscrambles digital signals.
2: Equipment in the homes of cable subscribers used to convert cable signals to normal TV channels. “Addressable” cable converters also allow cable operators to activate, disconnec… Read more
CIMM DEFINITION: A device that permits high speed connectivity to the Internet over a cable television system. (Source: IAB)
See also: Cable Television, Broadcast Network, Broadcast
CIMM DEFINITION: The system network for the distribution of the television signal and now digital data and telephony services by cable (co-axial, twisted pair or fiber optic). (Source: itvt.com/glossary)
CIMM DEFINITION: Term which refers to the central equipment and broadcasting headquarters of a cable operator. All initial broadcasts from the content providers are sent to the cable plant, aggregated, re-encoded, and broadcast to its Set-Top Box network. (Source: itvt.com/glossary)
CIMM DEFINITION: A television set which includes an analog tuner which can plug directly into a video cable without an intervening Set-Top Box. Since there is no return path to the central office, channel changes made on a cable ready set are not visible to existing server log collection systems. (Source: Nielsen)
See also; Cable Network, Broadcast Network, Broadcast
CIMM DEFINITION: A television content provider that does not have affiliated local stations or owns and operates local television stations but who distributes video, internet and/or telephone signals to subscribers via a cable, through a phone line or via satellite.
2: A non-broadcast facility which distributes signals of one or more television stations and non-broadcast services to subscribers via cable. (Source: Nielsen)
See also: Zone
CIMM DEFINITION: Same definition as Zone but with only cable homes.
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