C

C3 Rating

July 21, 2012

CIMM DEFINITION: A term used to represent the average of a live rating for a (national) commercial minute and up to three days of DVR playback viewing.

2: Average Commercial Minute (ACM) rating that includes time-shifted viewing within 3 days (75 hours) of the live program telecast. (Source: Nielsen)

3: The average commercial second rating including live tuning to a  program plus 75 hours of DVR playback. (Source: TRA)

CIMM DEFINITION: Originally conceived as a system designed to provide a centralized platform for the planning, execution, billing, and measurement reporting of advanced advertising services.  A core tenant of a CAAS is to implement standard interfaces to communicate advertising campaign delivery instructions as well as common metrics gathering and reporting interfaces across different operating entities.  Canoe Ventures has implemented a CAAS, named the ‘Canoe Advanced Advertising System / Canoe Advanced Advertising Platform,’ which is a national platform stewarding advanced advertising services across MSOs. (Source: Definition currently under review by CableLabs)

2: A new advertising system utilizing the standards in SCTE-130, CableLabs’ EBIF, and Canoe’s Advanced Advertising to deliver advanced and interactive advertising products on cable operators’ linear television and On-Demand platforms. (Source: FourthWall Media)

Cable Converter

July 21, 2012

See also: Set-Top Box, Digital Television Adaptor

CIMM DEFINITION: An early term for a type of Set-Top Box. It is an electronic device attached to the television set that converts the feed into an analog signal that is then viewable on non-digital sets. Currently a Cable Converter box also unscrambles digital signals.

2: Equipment in the homes of cable subscribers used to convert cable signals to normal TV channels. “Addressable” cable converters also allow cable operators to activate, disconnect or unscramble the signal received by a subscriber. (Source: Nielsen)

Cable Modem

July 21, 2012

CIMM DEFINITION: A device that permits high speed connectivity to the Internet over a cable television system. (Source: IAB)

Cable Network

July 21, 2012

See also: Cable Television, Broadcast Network, Broadcast

CIMM DEFINITION: The system network for the distribution of the television signal and now digital data and telephony services by cable (co-axial, twisted pair or fiber optic). (Source: itvt.com/glossary)

Cable Plant

July 21, 2012

CIMM DEFINITION: Term which refers to the central equipment and broadcasting headquarters of a cable operator. All initial broadcasts from the content providers are sent to the cable plant, aggregated, re-encoded, and broadcast to its Set-Top Box  network. (Source: itvt.com/glossary)

Cable Ready Set

July 21, 2012

CIMM DEFINITION: A television set which includes an analog tuner which can plug directly into a video cable without an intervening Set-Top Box. Since there is no return path to the central office, channel changes made on a cable ready set are not visible to existing server log collection systems. (Source: Nielsen)

Cable Television

July 21, 2012

See also; Cable Network, Broadcast Network, Broadcast

CIMM DEFINITION: A television content provider that does not have affiliated local stations or owns and operates local television stations but who distributes video, internet and/or telephone signals to subscribers via a cable, through a phone line or via satellite.

2: A non-broadcast facility which distributes signals of one or more television stations and non-broadcast services to subscribers via cable. (Source: Nielsen)

Cable Zone

July 21, 2012

See also: Zone

CIMM DEFINITION: Same definition as Zone but with only cable homes.

See also: Community Addressable Messaging

CIMM DEFINITION: A form of Advanced and Addressable TV Advertising where a single ad placement can simultaneously feed different ads or versions of the same commercial to different segments based on attributes of the cable zone geography. (Source: Visible World)

CableCARD™

July 21, 2012

CIMM DEFINITION: A removable security module which separates the cable operator’s proprietary conditional access system from the host device. This separable security configuration provides secure access to encrypted digital cable programming and enables portability of retail host devices between cable networks throughout the nation.

(Source: Definition currently under review by CableLabs)

2: Removable security card for digital cable terminals, as defined by the OpenCable project.  (Source: Unisoft)

CIMM DEFINITION: A non-profit research and development organization for cable operators in North and South America. CableLabs organizes member meetings and develops standards for all manner of cable equipment and software. (Source: itvt.com/glossary)

Cache

July 21, 2012

CIMM DEFINITION: A form of data storage that improves a device’s performance by storing the data in a form that is easily captured and deleted.

2: A local copy of measurement data maintained for some period of time on cable Set-Top Boxes  and other computers/servers in the data collection and processing chain to prevent data loss in the event of network and server outages. (Source: FourthWall Media)

3: Memory used to temporarily store the most frequently requested content/files/pages in order to speed its delivery to the user. Caches can be local (i.e. on a browser) or on a network. In the case of local cache, most computers have both memory (RAM), and disk (hard drive) cache. (Source: IAB)

Cache Busting

July 21, 2012

CIMM DEFINITION: The process by which sites or servers serve content or HTML in such a manner as to minimize or prevent browsers or proxies from serving content from their cache. This forces the user or proxy to fetch a fresh copy for each request. Among other reasons, cache busting is used to provide a more accurate count of the number of requests from users. (Source: IAB)

Cached Ad Impressions

July 21, 2012

CIMM DEFINITION: The delivery of an advertisement to a browser from local cache or a proxy server‘s cache. When a user requests a page that contains a cached ad, the ad is obtained from the cache and displayed. (Source: IAB)

Caching

July 21, 2012

CIMM DEFINITION: The process of copying a Web element (page or ad) for later reuse. On the Web, this copying is normally done in two places: in the user’s browser and on proxy servers. When a user makes a request for a Web element, the browser looks into its own cache for the element; then a proxy, if any; followed by the intended server. Caching is done to reduce redundant network traffic, resulting in increased overall efficiency of the Internet. (Source: IAB)

Call To Action

July 21, 2012

CIMM DEFINITION: A tactic used by the advertiser or marketer to drive the user to take an action. This may be toward the purchase of their product or towards the intended goal of the ad campaign (i.e. clicking on a link to go to the advertiser’s micro-site) (Source: IAB)

CIMM DEFINITION: Customized advertising and other content messages delivered to  various geographies.

NOTE – “Based on our understanding of what Canoe Ventures intended, the CAM definition is Targeted TV advertising that is delivered to the individual cable zone level (as cable zones in population are on average roughly the size of a large neighborhood or suburb, hence, a community).” (Source: Visible World).

Campaign Manager

July 21, 2012

CIMM DEFINITION: A software system responsible for supporting ad sales from inventory control through order processing and billing. The Campaign Manager produces, monitors and optimizes delivery schedules and verifies fulfillment through affidavits, billing, and analytic reports. The Campaign Manager provides a user interface for creating and interactively managing campaigns to provide feedback to the user via various reports and either implement a billing function or interface to a billing system.

Campaign Measurement

July 21, 2012

CIMM DEFINITION: For an advertiser, it is the ability to steward, monitor and quantify the results of an advertising buy.

Campaign Optimization

July 21, 2012

See also: Optimization, Media Optimization

CIMM DEFINITION: Campaign optimization involves the use of data and business rule driven systems that require the input of a media plan and related estimated audience data, definition and data associated with advertiser and campaign specific target consumer segments, along with minimum levels of desired message reach/frequency, or other campaign related constraints. The systems then considers all of this input to automate optimal message allocation across all media vehicles and/or addressable geographies (Source: Visible World)

Canonicalization

July 21, 2012

CIMM DEFINITION: Integration of clickstream data from differing sources – ingest and harmonize data into one internally consistent form. (Source: TRA)

2: On the internet, canonicalization of a URL assures that however many URLs are available to get to the destination document, that document resides in only one final address.

Capping

July 21, 2012

See also: STB On / TV Off

CIMM DEFINITION: The agreed upon amount of time that the Set-Top Box is on before it is decided that no one is watching the television because the television set is turned off.

2: Part of a process by which abnormally long viewing records are edited to fall in line with known viewing behavior. (Source: Kantar Media Audiences)

NOTE – What protocols should be used to decide on when there is SOSO?

NOTE – Current processors offer varying solutions. Nielsen matches streams to the people meter boxes. Kantar Media Audiences, TIVO and Rentrak use a series of algorithms. Another company will use an entirely different data source that is currently in development.

NOTE – The TV On/Off buttons in current digital cable Remote Controls generate signals that are filtered out by IR drivers in the STB, and are not accessible to application level software. Also, FourthWall Media generates custom behavioral models per Set-Top Box to estimate the probability of viewers actively paying attention to content. This probability estimate is provided in addition to the complete stream of measurement data to aid editing by subsequent data processors. (Source: FourthWall Media)

Capping Algorithm

July 21, 2012

See also: Capping

CIMM DEFINITION: A statistical function or formula (often proprietary) that calculates when a viewer has stopped viewing even though the Set-Top Box is still on.

Capping Level

July 21, 2012

See also: Capping, Capping Algorithm

CIMM DEFINITION: The agreed upon amount of time that the Set-Top Box is on without any click on a remote before it is decided that no one is watching the television because the television set is turned off.

2: TV assumed off if channel remains unchanged for a long period of time. Length of time is set off by capping level. (Source: Kantar Media Audiences)

3: The agreed upon time that measurement to a network or program is discontinued because the Set-Top Box is on but the television set is turned off. (Source: TIVO)

NOTE – Would vary by network and program. No standards are in place.

NOTE – Such levels may be set for different situations and household types for greater precision. Unnecessary when viewer turns off TV using TIVO remote in TIVO and TRA systems. TRA uses a Capping Algorithm to decide on a case by case basis how to determine the most appropriate capping rules. (Source: TRA)

NOTE – For the purpose of establishing a consistent baseline metric, it may be useful to use a predetermined time of inactivity with the STB as a parameter that is used to get a consistent metric across providers (e.g. No user initiated STB activity in the last XX minutes). (Source: Visible World)

NOTE – If remote clicks are used to show presence, then any click should be  ok including volume changes, mute, info, etc., (Source: Invidi)

Captioning

July 21, 2012

See also: Closed Captioning, Open Captioning

CIMM DEFINITION: The text version of the spoken word. Captioning allows audio and video content to be accessible to those who do not have access to audio. Though captioning is primarily intended for those who cannot hear the audio, it has also been found to help those who can hear audio content and those who may not be fluent in the language in which the audio is presented. (Source: www.webaim.org)

Carrier

July 21, 2012

CIMM DEFINITION: A continuous signal, or waveform, at a certain frequency on a circuit, or within a certain frequency range, and that can be modulated to support an information-bearing signal. In addition to carrying the information signal (which the transmitter impresses on the carrier by varying the signal in some fashion) the carrier also can support signaling and control information used to coordinate and manage various aspects of network operations. A carrier also is known as a carrier wave. (Source: Webster’s New World Telecom Dictionary Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana)

2: A company that provides information transport services.

CIMM DEFINITION: A division of the Council of Better Business Bureaus that reviews advertising and promotional material directed at children in all media. See caru.org for more information. (Source: IAB)

Catalogue

July 21, 2012

CIMM DEFINITION: A complete listing of all titles/programming available to viewers via a specific source, in this case available On-Demand.

Catcher

July 21, 2012

See also: Pitcher

CIMM DEFINITION: A hardware product that is used to receive On-Demand assets by an MSO and/or aggregator. The On-Demand assets are received from the pitcher.

See also: generic TLD, Top Level Domain

CIMM DEFINITION: A unique two letter top level domain that is assigned or used for a country or territory. Examples include: .uk for England and .jp for Japan.

See also: LTE, GSM, Spread Spectrum

CIMM DEFINITION: A communication channel access principle that employs spread-spectrum technology and a special coding scheme (where each transmitter is assigned a code).

2 : CDMA also refers to digital cellular telephony systems that use this multiple access scheme, as pioneered by QUALCOMM, and W-CDMA by the International Telecommunication Union (ITU), which is used in GSM’s UMTS.

3 : A digital cellular technology that uses spread-spectrum techniques. Unlike competing systems, such as GSM, that use TDMA, CDMA does not assign a specific frequency to each user. Instead, every channel uses the full available spectrum. Individual conversations are encoded with a pseudo-random digital sequence. CDMA consistently provides better capacity for voice and data communications than other commercial mobile technologies, allowing more subscribers to connect at any given time, and it is the common platform on which 3G technologies are built. (Source: www.Webopedia.com)

 

CIMM DEFINITION: An inter-relationed group of computers that function without a central server. This enables users to access data more efficiently and avoid bottlenecks. The data in a CDN can be anything from internet content, digital video, software, files, applications etc.

See also: Footprints

CIMM DEFINITION: Among boxes returning data, it is the complete number of Set-Top Boxes  or homes in a Cable, Satellite, Telco or other set-top data provider’s footprint. As opposed to a sample or panel which is a subsection of a population and not the entire population. In some cases, a census is whatever amount of homes or Set-Top Boxes  the data provider sends to the data processor.

2: According to Rentrak, a Census is every Set-Top Box in the house and/or every house that has service in the footprint.

3: A complete count of a population or universe. (Source: Nielsen)

4: The total number of Set-Top Boxes  or households collected in a given time frame, expressed by using the mean day’s count.. The key phrase is “boxes returning data.”  Not all systems / Set-Top Boxes return data on a regular basis. (Source: Kantar Media Audiences)

5: A complete count of every EBIF-capable Set-Top Box in the digital cable footprint or universe. (Source: FourthWall Media).

NOTE – Not always provided by the data processors, for various reasons. Definitions for Census vs. Footprint vs. Universe vs. Coverage Area vs. Population sometimes overlap.

Central Office

July 21, 2012

CIMM DEFINITION: A telephone company facility where subscriber’s lines are joined to switching equipment. Competing service providers often “co-locate” their equipment within the incumbent telephone company’s facilities. (Source: Nielsen)

CIMM DEFINITION: CGI‘s are used to allow a user to pass data to a Web server, most commonly in a Web-based form. Specifically, CGI scripts are used with forms such as pull-down menus or text-entry areas with an accompanying submit button. The input from the form is processed by a program (the CGI script itself) on a remote Web server. (Source: IAB)

Channel

July 21, 2012

CIMM DEFINITION: A transmission path between two points. The term channel may refer to a one-way path or, when paths in the two directions of transmission are always associated, to a two-way path. It is usually the smallest subdivision of a transmission system by means of which a single type of communication service is provided, i.e. a voice channel, teletypewriter channel, or data channel. (Source: CableLabs)

2: A frequency band assigned by the FCC for AM, FM or TV transmission. Each broadcast television station is permitted to operate on only one channel. Channels are assigned geographically to minimize interference between stations. (Source: Nielsen)

3: A band of similar content. (Source: IAB)

4: A type of sales outlet (also known as channel of distribution), for example retail, catalogue, or e-commerce. (Source: IAB)

NOTE – Broadcast or Cable channel.

NOTE – A TV station may broadcast in both HD and SD. (Source: Invidi)

Channel Capacity

July 21, 2012

CIMM DEFINITION: The maximum number of channel spaces available on a specific television system, operator, satellite or Telco.

Channel Change Gap

July 21, 2012

See also: Latency

CIMM DEFINITION: During a channel change, the period of time between the display of one channel and the next. Depending upon the Set-Top Box either a black screen, grey screen, still image, flickering, or some combination may be displayed during this time, which may last from a small fraction of a second to many seconds. During this time, the viewer typically has no control of the Set-Top Box, and all inputs from the Remote Control are ignored, or queued for later execution. Appropriate editing rules must account for these gaps when providing second-by-second metrics. (Source: FourthWall Media)

Channel Changes

July 21, 2012

CIMM DEFINITION: The movement change from one network or channel to another via the use of a device such as a remote. Depending on the service or the Set-Top Box, there can be a lag time between channel changes (often called “Latency”) which can last several seconds.

NOTE – Latency in channel changes creates a challenge for standardization of measurement.

Channel ID

July 21, 2012

CIMM DEFINITION: Unique service ID that identifies the channel. (Source: Nielsen)

2: Channel IDs can vary by market or even cable zone or head end. (Source: Visible World)

Channel Line-Up

July 21, 2012

CIMM DEFINITION: The list of channel or network or service offerings from an operator, by channel number. Can vary by neighborhood, region, operator, subscriber level etc.,

2: Listing of networks and channel numbers for a specific cable headend or satellite system. (Source: Nielsen)

NOTE – Varies by operator and by region and highly changeable, creating challenges for measurement across providers.

CIMM DEFINITION: Channel assignments by the operator that map to the networks and services offered. Sometimes shared between two or more networks and are often changeable and volatile.

2: A list of channel information that’s used by both the cable headend and the cable Set-Top Boxes for viewers to select channels to watch. Channel information in the channel map includes channel number, channel name (both the short and long descriptions), tuning information for the Set-Top Box , source information, and other headend related information. Multiple Channel Maps may be used for the same market; thus requiring care in making the proper identification of a specific channel from viewing data. (Source: FourthWall Media)

NOTE – In some cable plants, reporting of channel map changes to external data providers (e.g., Tribune) may lag days or weeks behind the actual implementation of the changes. (Source: FourthWall Media)

NOTE – Changes often and therefore impacts measurement editing rules. Nielsen diary editing rules for example have three elements – channel number, network call letters and program name. If first two match but program name is wrong, credit goes to the channel number and call letter station. But argument could be made that viewer knows the program they watched but may not recall channel and call letter.

Channel Origination

July 21, 2012

CIMM DEFINITION: For the owners of collected content such as a cable network, it is MVPD origination point for the network feed. Because of new technological advances, the origination service would be platform-neutral and include the ability to create multiple formats and to integrate with all types of support systems such as for traffic.

Chaptering

July 21, 2012

CIMM DEFINITION: Allows user to see more specific views of On-Demand content

NOTE – studio content partners are exploring offering this functionality in the future, but for the short-term, VOD playback will more resemble VHS than DVD functionality.

Chat

July 21, 2012

CIMM DEFINITION: Online interactive communication between two or more people on the Web. One can talk in real time with other people in a chat room, typically by typing, though voice chat is available. (Source: IAB)

Chat Room

July 21, 2012

CIMM DEFINITION: An area online where people can communicate with others in real-time. (Source: IAB)

Child Domain

July 21, 2012

See also: Sub Domain, Top Level Domain

CIMM DEFINITION: Another term for a Sub Domain.

Chipset

July 21, 2012

CIMM DEFINITION: A group of integrated circuits, or chips, that are designed to work together. They are usually marketed as a single product.  In home computers, chipsets are used for some gaming consoles. (Source: Wikipedia)

Churn

July 21, 2012

CIMM DEFINITION: Subscriber ebb and flow – the overall loss and gain of subscribers to a service that results in a constant ebb and flow (erosion and gain) of the subscriber base.

NOTE – MSOs often recycle Set-Top Boxes  from previous customers to new ones. Thus, at least one anonymization tier must have access to both unique Set-Top Box identifier (e.g., MAC Address) and subscriber information (e.g., address) to insure that measurements from a Set-Top Box are always associated with the correct subscriber/viewer. (Source: FourthWall Media)

CIMM DEFINITION: A coalition of media companies funded by 14 leading Television content providers, Media Agencies and Advertisers to promote innovation in audience measurement for Television and cross-platform media. CIMM works to explore and identify new methodologies and approaches to audience measurement through a series of pilot studies with independent measurement companies initially focusing on two key areas: 1. TV measurement through set-top-box data, 2. Cross-platform media measurement. (Source: www.cimm-us.org)

CIMM DEFINITION: A partnership developed by CTAM to help facilitate advancements and initiatives that grow media businesses. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: Local Exchange Carrier

CIMM DEFINITION : Any telecommunications or cable company offering competing services against an already established, incumbent telecommunications service in a market area.

2: Any telecommunications or cable company offering competing voice services within an incumbent telephone company’s service area. (Source: Nielsen)

Click Down

July 21, 2012

See also: Click Within, Click

CIMM DEFINITION: Spawning a second display or window within the original web page when a user clicks elsewhere on the page. The additional space that a click down provides offers advertisers more real estate to pitch their product, without forcing users to leave the website they initially chose. (Source: Goldenmedia.com)

Click Fraud

July 21, 2012

See also: False Clicks

CIMM DEFINITION: Intentional form of internet fraud that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link. (Source: Wikipedia.org)

Click Rate

July 21, 2012

CIMM DEFINITION: The ratio of ad clicks to ad impressions. (Source: IAB)

Click Throughs

July 21, 2012

See also: Clicks, In-Unit Clicks, Mouseovers

CIMM DEFINITION: The act of clicking on an interactive link whether on a computer or through a digital television box to go to another site or location for additional content and which may result in clickstream data.

2: “The process of clicking on an interactive trigger to access additional content, often expressed as a rate.” (Source: Nielsen)

3: “On the web, a single mouse click on a banner ad serves to express interest in the ad, and to navigate to a subsequent page. But for interactive TV advertising, a click or button press on the Remote Control may serve either or both functions depending on context. Typically, several clicks serve to navigate through the sequence of ad overlays, with a final click signifying acceptance of an offer or opt-in. Thus, interactive TV (EBIF) advertising reporting (e.g., AdWidgets) distinguishes between clicks —signifying activity and navigation— and responses —signifying acceptance, or opt-in. In this context, a “response” more closely matches the meaning of a “click through” in the web context.” (Source: FourthWall Media)

4: The action of following a link within an advertisement or editorial content to another Web site or another page or frame within the Web site. (Source: IAB)

Note – Ad click-throughs should be tracked and reported as a 302 redirect at the ad server and should filter out robotic activity to avoid Click Fraud. (Source: IAB)

Click-to-Buy

July 21, 2012

See also: Click-to-Call

CIMM DEFINITION: The act of purchasing during a click-to-call.

Click-to-Call

July 21, 2012

See also: Click-to-Buy

CIMM DEFINITION: An interactive feature in which the Remote Control device is used to interact with an on-screen ad to request additional information or make a purchase. (Source: Mercury Media)

2: In the Interactive TV Advertising context (e.g., AdWidgets, Yellow Pages on TV), “click-to-call” defines a feature that allows a viewer to click an on-screen button with the Remote Control to initiate a telephone call (immediate or delayed) between themselves and the advertiser. (Source: FourthWall Media)

Click-Within

July 21, 2012

See also: Click Down, Click

CIMM DEFINITION: Ads that allow the user to drill down and click while remaining in the advertisement, not leaving the site on which they are residing. (Source: IAB)

Clicks

July 21, 2012

See also: Click Throughs, In-Unit Clicks, Mouseovers

CIMM DEFINITION: A metric which measures the reaction of a user to an Internet ad. (Source: IAB)

2: The opportunity for a user to download another file by clicking on an advertisement, as recorded by the server. (Source: IAB)

3: The result of a measurable interaction with an advertisement or key word that links to the advertiser‘s intended Web site or another page or frame within the Web site. (Source: IAB)

4: A metric which measures the reaction of a user to linked editorial content. (Source: IAB)

Clickstream (Data)

July 21, 2012

See also: Keystream Data

CIMM DEFINITION: A record of usage activity, for example, a visitor clicking on the internet or a viewer watching through a Set-Top Box using a remote, that is used for advertising measurement in an anonymized form.

2: “STB data representing button pushes via a remote.” (Source: Nielsen)

3: “A combination of all viewer-generated activity measurement on a Set-Top Box, including keystream data (i.e., button pushes via a remote), interactive data (i.e., response measurement from interactive applications and ad enhancements), linear viewing data (i.e., channel changes), and explicit interest data (i.e., information provided by the viewer to an interactive application, such as stock symbols, favorite sports team, or yellow pages search terms).” (Source: FourthWall Media)

4: The electronic path a user takes while navigating from site to site, and from page to page within a site. (Source: IAB)

5: A comprehensive body of data describing the sequence of activity between a user‘s browser and any other Internet resource, such as a Web site or third party ad server. (Source: IAB)

Client

July 21, 2012

CIMM DEFINITION: A computer or software program that contacts a server to obtain data via the Internet or another network. Internet explorer, Outlook, and other browsers and e-mail programs are examples of software clients. (Source: IAB)

2: Another term for a customer.

Client Based Targeting

July 21, 2012

See also: Network Based Targeting

CIMM DEFINITION: The ability, through the use of switched digital video (SDV) or EBIF or another program  to feed different ad messages to individual households to improve targeting. (Source: BigBand Networks)

2: The ability, through the use of AdWidget targeting to simultaneously feed different ad enhancements (e.g., EBIF overlays) to individual Set-Top Boxes and households. (Source: FourthWall Media)

NOTE – This is not limited to SDV.  Addressable advertising provides this capability and can be performed without SDV. (Source: Invidi)

See also: Client Initiated Ad Impressions, Server Initiated Ad Impressions, Server Initiated Ad Counting

CIMM DEFINITION: A form of ad counting that relies on the user‘s browser for making requests, formatting and re-directing content. For organizations using a client-initiated ad counting method, counting should occur at the publisher‘s ad server or third-party ad server, subsequent to the ad request, or later, in the process. (Source: IAB)

See also: Client Initiated Ad Counting, Server Initiated Ad Impressions, Server Initiated Ad Counting

CIMM DEFINITION: One of the two methods used for ad counting. Ad content is delivered to the user via two methods – server-initiated and client-initiated. (Source: IAB)

Clock Alignment

July 21, 2012

See also: Clock Drift, Clock Synchronization

CIMM DEFINITION: The readjusting of the Set-Top Box clock to make it accurate and remove any drift.

2: The process used to adjust the start and end times of a tuning event to the “00” second. (Source: Nielsen)

Clock Drift

July 21, 2012

See also: Drift, Clock Slippage, Frequency Drift

CIMM DEFINITION: When the built-in clock within the Set-Top Box or other device slowly deviates from the actual time.

Clock Slippage

July 21, 2012

See also: Clock Drift, Drift, Frequency Drift

CIMM DEFINITION: A term used to describe the situation in which clocks of separate electronic devices run at slightly different speeds. Clock slippage is the difference an individual clock departs from true time. (Source: Nielsen)

Clock Synchronization

July 21, 2012

See also: Clock Alignment, Clock Drift

CIMM DEFINITION: The readjusting of the clock time when drift or slippage occurs.

2: A mechanism to measure on the Set-Top Box the exact time delay between the broadcast of content by the headend and the display of that content on the Set-Top Box, and the adjustment of all reported event times accordingly. Thus, all Set-Top Boxes  will report relative to content time reported in the as run logs, irrespective of any clock inaccuracies. (Source: FourthWall Media)

See also: Content Time

CIMM DEFINITION: Where clock drift may occur, measuring the content by the clock rather than the exact time that the content aired.

2: The clock or time stamping used on a STB. (Source: TIVO)

3: The best available absolute time available from the internal clock in a Set-Top Box. Because of clock inaccuracies and varying stream delays between Set-Top Boxes, FourthWall Media performs clock synchronization to report all event timings relative to the content timing as reported in the as run logs. (Source: FourthWall Media)

Close

July 21, 2012

CIMM DEFINITION: Indicates that the user clicks or otherwise activates a close control which fully dispatches the ad from the player environment. (Source: IAB)

Note – May not apply to non-overlay ads. (Source: IAB)

Closed Captioning

July 21, 2012

See also: Captioning, Open Captioning

CIMM DEFINITION: Technology embedded in broadcast / displays to provide scripted support of the program. Closed captioning displays captioned text only when it is desired by the viewer.

Cloud

July 21, 2012

See also: Hybrid Cloud, Public Cloud, Private Cloud

CIMM DEFINITION: Also referred to as Cloud Computing. Applications, content, technology, software and other resources that are available on the internet from any internet connected device.

Cloud Computing

July 21, 2012

See also: Hybrid Cloud, Public Cloud, Private Cloud

CIMM DEFINITION: A general term for any type of content, technology or software that involves delivering hosted services over the Internet. The name cloud computing was inspired by the cloud symbol that’s often used to represent the Internet in flowcharts and diagrams. (Source: http://searchcloudcomputing.techtarget.com/definition/cloud-computing)

Clutter

July 21, 2012

CIMM DEFINITION: All non-program content that wraps programs such as commercials, PSA announcements, billboards, promos, any type of banner, overlays that take place within the context of the program etc. Anything not germane to the actual program that airs alongside or within that program.

2: All extraneous non-program elements within a given program or time period. (Source: Nielsen)

CIMM DEFINITION: A software system that provides a range of services for content management. Content can range from documents, movies, text, pictures, data etc and management services and procedures can include website authoring, administration, publishing, editing and content modification.

Codec

July 23, 2012

CIMM DEFINITION: Short for compressor / decompressor, Codecs are computer algorithms that are used to compress the size of audio, video, and image files for streaming over a data network or storage on a computer. Apple‘s QuickTime, Microsoft‘s Windows Media Video, and MP3 are examples of common codecs. (Source: IAB)

Codec

July 21, 2012

CIMM DEFINITION: Short for compressor / decompressor, Codecs are computer algorithms that are used to compress the size of audio, video, and image files for streaming over a data network or storage on a computer. Apple‘s QuickTime, Microsoft‘s Windows Media Video, and MP3 are examples of common codecs. (Source: IAB)

Collection Engine

July 21, 2012

CIMM DEFINITION: A device and programming software that facilitates the aggregation of collected data, such as channels tuned by Set-Top Boxes  in a geographic area.

NOTE – “In Charter this is an EBIF application known as the Event Stream Collector. Transmission of census data over the out-of-band return path is non-trivial, and the software in the Set-Top Box must cooperate with a collection server.” (Source: FourthWall Media)

Collection Server

July 24, 2012

CIMM DEFINITION: Repository of Set-Top Box data.

NOTE – Transmission of census level linear channel data, keystream, interactive data, and explicit viewer interest data with minimal Latency over the minimal bandwidth available in the digital cable out-of-band return path requires coordination (i.e., scheduling, compression/decompression, multi-tier fault tolerance, etc.) between collection engines on Set-Top Boxes  and a one or more collection servers in the cable headend. (Source: FourthWall Media)

Combination Smart Card

July 21, 2012

See also: Smart Cards, Contact Smart Cards, Contactless Smart Cards

CIMM DEFINITION: A smart card that functions as both a contact and contactless smart card. Specific to interactive television, the viewer can insert smart cards into the set-top box to trigger the box to decrypt contact programming. (Source: IAB)

Commercial Avoidance

July 21, 2012

See also: Ad Skipping

CIMM DEFINITION: Use of trick play or channel switching to avoid viewing commercials. Trick play in this case can be fast forwarding, skipping ahead or muting. Also includes viewers leaving the room to avoid commercials. changing channels or engaging in other activities.

Commercial CPM

July 21, 2012

CIMM DEFINITION: The cost for an advertiser to run their ad per one thousand viewers or homes of a target consumer segment.

2: Shows the cost per 1000 impressions for the commercials / advertisements. Based on the amount paid for the advertising campaign, this shows the amount paid per thousand impressions of the advertisement for total households or in that target group.

NOTE – Demographic CPMs through Set-Top Box data would have to be segmented or profiled.

Commercial Engagement

July 21, 2012

See also: Engagement, Commercial Retention

CIMM DEFINITION: The amount of attention and involvement a viewer gives to an advertisement. The greater the attention and involvement, the more likely that viewer will retain memories and will feel more predisposed to that product that is advertised.

2: The ability of an interactively enhanced commercial to engage the viewer sufficiently for the viewer to interact with the commercial via the Remote Control. Measured in AdWidgets via the Remote Clicks metric. (Source: FourthWall Media)

CIMM DEFINITION: Percentage of STBs or households tuned to a specific commercial and presented with a specific interactive (EBIF) enhancement embedded within that commercial.  Some commercials containing targeted EBIF enhancements (i.e., AdWidgets) may be broadcast to the entire EBIF-enabled footprint, but when executed only display an interactive enhancement to a select subset of viewer STBs. (Source: FourthWall Media)

Commercial Live Rating

July 21, 2012

See also: Rating

CIMM DEFINITION: A commercial rating viewed live in a linear fashion, that is, without any trick play.

2: Percentage of STBs or STB Households tuned to a specific commercial without timeshifting. (Source: Nielsen)

NOTE – Can only measure Opportunity to See, as opposed to actual confirmed viewing. (Source: TIVO)

Commercial Pod

July 21, 2012

See also: Pod

CIMM DEFINITION: A collection of non-programming content whether commercials, billboards, PSAs, etc., that are inserted as a block of seconds or minutes, before during or after a program.

Commercial Ratings

July 21, 2012

See also: Rating

CIMM DEFINITION: Percent of homes or viewers who tuned into a commercial out of the specified universe of homes or viewers whether their sets were in use at the time or not. Commercial ratings can be average minute or, with second-by-second Set-Top Box data, on an average second rating level.

2: Commercial rating defines the average second audience for the specified commercial/advertisement. Rating is calculated as the total tuned seconds divided by the total possible tuned seconds for the content and time period specified. (Source: TRA)

NOTE – How granular does the Set-Top Box data need to be – One second? Five second? More? And then what about Latency which can make accurate measurement at the one second level difficult.

Commercial Retention

July 24, 2012

See also: Retention

CIMM DEFINITION: The ability of a commercial to hold on to its tuned audience through the length of the commercial.

2: The ability to recall the commercial after it is viewed for some amount of time after the fact.

NOTE – Kantar Media Audiences devised a seconds-based metric, Tuneaway, to capture the percent of seconds lost due to channel changing from the audience present the second prior to the commercial start time.

Common Carrier

July 24, 2012

See also: Carrier, Heavy carrier, Light Carrier

CIMM DEFINITION: An organization that provides access to a communication media, such as a telephone system or the Internet but exercises no controls over the content of that media. (Source: http://hitachi-id.com/concepts/common_carrier.html)

2: A carrier that provides transmission service of content, data or other information to the general public in a regulated environment.

Note – This has important legal implications, since offensive or otherwise illegal material may be carried on any media. If an organization acts as a Common Carrier, then that organization can reasonably expect to have no liability for the contents of that media. Otherwise, an organization that exercises even a very few controls over the content of a medium, such as an Internet connection, does not qualify as a Common Carrier, and may be liable for everything on that medium. To avoid such liability problems, many organizations, especially including Internet Service Providers, elect to behave as Common Carriers. (Source: http://hitachi-id.com/concepts/common_carrier.html)

Communication Error

July 24, 2012

CIMM DEFINITION: The failure of a Web browser/Web server to successfully request/transfer a document. (Source: IAB)

CIMM DEFINITION: A device such as a satellite that is used to rapidly transmit signal content and messages from one tributary to another by automatic, semiautomatic, or manual means, or by electrically connecting circuits (circuit switching) between two tributaries for direct transmission. (Source: www.answers.com)

Component Video

July 24, 2012

See also: Separate Video (S Video), Composite Video

CIMM DEFINITION: An analog signal that is split into two or more components resulting in higher quality. (Most common is three separate analog components.) Component video is unlike Separate Video which carries two separate signals or a Composite Video which carries a lower quality single video signal. There is no audio in component video so it must be must be paired with audio cables.

Composite Video

July 24, 2012

See also: Separate Video (S Video), Component Video

CIMM DEFINITION : An analog picture only signal.

Compression

July 24, 2012

See also: Digital Compression, Data Compression

CIMM DEFINITION: The process by which files of data or video content are compressed / reduced in size to facilitate fast transmission and requiring less storage space.

Compression Algorithm

July 24, 2012

See also: Data Compression, Source Coding, Bit Rate Reduction, Lossless, Lossy

CIMM DEFINITION: The mathematical formula that is used in compression and decompression of an electronic file whether data or video.  (Source: www.businessdictionary.com)

Computer Virus

July 24, 2012

CIMM DEFINITION: A computer program that is designed to replicate itself by copying itself into the other programs stored in a computer. It may be benign or have a negative effect, such as causing a program to operate incorrectly or corrupting a computer’s memory. (Source: http://www.thefreedictionary.com)

Conditional Access

July 24, 2012

CIMM DEFINITION : When a subscriber gets a code (usually upon subscription) which can be used in other platforms like Sling, for example.

2: Conditional Access Technology embedded on the Set-Top Box  and satellite receiver that enables the cable or satellite broadcaster to filter out content the subscriber has not paid for or provide them with movies or special programs they have purchased on a pay-per-use system. (Source: itvt.com/glossary)

Connected Devices

July 24, 2012

CIMM DEFINITION: Devices that enable television viewing of content that is sourced through internet protocol (IP) rather than through cable or broadcast.  Examples include: game consoles, internet-enabled dvd/blu ray players and computers attached to TVs. (Source: Nielsen)

Connected Home

July 24, 2012

CIMM DEFINITION: A home with a digital connection for at least one set or computer. In a larger sense it is a household that avails itself of a range of digital services and signals.

2: Also used to refer to a home with broadband Internet connection. (Source: TIVO)

Connected TV

July 24, 2012

See also: Hybrid TV

CIMM DEFINITION: Broadband-enabled TV, via either a set-top- box or built-in technology. (Source: IAB)

Contact Smart Cards

July 24, 2012

See also: Smart Cards, Contactless Smart Cards, Combination Smart Cards

CIMM DEFINITION: A smart card that must be inserted into a smart card reader. These cards have a contact plate on the face which makes an electrical connector for reads and writes to and from the chip when inserted into the reader. (Source: IAB)

Contactless Smart Cards

July 24, 2012

See also: Smart Cards, Contact Smart Cards, Combination Smart Cards

CIMM DEFINITION: A type of smart card that has an antenna coil, as well as a chip embedded within the card. The internal antenna allows for communication and power with a receiving antenna at the transaction point to transfer information. Close proximity is required for such transactions, which can decrease transaction time while increasing convenience. (Source: IAB)

Content

July 24, 2012

CIMM DEFINITION: A generic term for a range of video, audio, graphic or other  programming formats that is distributed for viewer or consumer consumption via a range of platforms whether television, computer, radio, etc.

See also: Branded Content, Spotlights, Advergaming, Sweepstakes, Sponsorships

CIMM DEFINITION: A type of sponsorship. It is when an advertiser exclusively sponsors a particular section of the site or email (usually existing content) reskinned with the advertiser‘s branding. (Source: IAB)

Content Descriptors

July 24, 2012

See also: Content Signifiers      

CIMM DEFINITION: Same term used for Content Signifiers.

Content Display Ad

July 24, 2012

CIMM DEFINITION: Non-video ad unit that runs in conjunction with On-Demand content; may include ability to click to video ad.

Content Integration

July 24, 2012

See also: Web Advertorial

CIMM DEFINITION: Advertising woven into editorial content or placed in a contextual envelope. (Source: IAB)

Content Signifiers

July 24, 2012

See also: Content Descriptors  

CIMM DEFINITION: Information included with ratings to advise parents regarding suitability of programming for children.  Five Content Signifiers are used with TV ratings; ten Content Descriptors are used with MPAA ratings.  Content Signifiers and Content Descriptors are distinguished from ratings in that the specific reason for the advisory is indicated, e.g. language, violence.

Content time

July 24, 2012

See also: Clock Time

CIMM DEFINITION: Where clock drift may occur, measuring the content by actual time that the content aired.

Contextual Ads

July 24, 2012

CIMM DEFINITION: Online ads that are matched to keywords extracted from content. Advertisers can leverage existing keyboard-based paid search campaigns and gain access to a larger audience. Existing contextual ad engines deliver text and image ads to non-search content pages. (Source: IAB)

Contextual Search

July 24, 2012

See also: Search, Paid Listings, Paid Inclusion

CIMM DEFINITION: Text links appear in an article based on the context of the content, instead of a user-submitted keyword. Payment only occurs when the link is clicked. (Source: IAB)

Contiguous Tuning

July 24, 2012

CIMM DEFINITION: Tuning events that continue uninterrupted over a period of time.

2: A term used to describe tuning events which continue uninterrupted across a period of time. (Source: Nielsen)

CIMM DEFINITION: The percentage of total seconds of TV tuning to a specific channel within a sample accounted for by a specific daypart. (Source: TRA)

2: The percentage of viewing to a specific channel in a given daypart relative to the viewing reached for a whole day by the same channel. (Source: Kantar Media Audiences)

CIMM DEFINITION: The percentage of total seconds of TV tuning to all channels accounted for by a specific channel/daypart. (Source: TRA)

2: The percentage of viewing to a specific channel in a given daypart relative to the viewing reached for a whole day by all channels. (Source: Kantar Media Audiences)

Convenient Sample

July 24, 2012

CIMM DEFINITION: The sample that a provider decides to give a processor that may not replicate the footprint, be a census or a universe. (Source: Kantar Media Audiences)

Convergence

July 24, 2012

CIMM DEFINITION: The merging of multiple media forms (such as print, television, radio, the internet and portable, interactive technologies) through various digital media platforms for the purpose of delivering a dynamic experience. (Source: http://blog.distinctstudios.com)

Conversion

July 24, 2012

CIMM DEFINITION: A desired action attributed to the advertisement. (Source: IAB)

2: May also be referenced as a sale or transaction. Defined as when a consumer of a product or service authorizes the application content owner to complete the transaction with the iTVHH. Example: “Send a free sample, Purchase Complete or Please Send More Information. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Conversion Rate

July 24, 2012

CIMM DEFINITION: The average number of conversions for an interactive session. Calculated by dividing the Total  Conversions by the Gross Screen View. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Converter

July 24, 2012

See also: Set-Top Box, Converter Box, Digital Converter Box

CIMM DEFINITION: A hardware device that converts one type of media to another. (Source: www.pcmag.com)

Converter Box

July 24, 2012

See also: Digital Converter Box, Converter Device

CIMM DEFINITION: Device that is attached between the television set and the cable system that can increase the number of channels available on the TV, enabling it to accommodate the multiplicity of channels offered by cable TV. (Source: CableLabs)

Cookie

July 24, 2012

See also: Session Cookie

CIMM DEFINITION: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions. (Source: IAB)

Cookie Buster

July 24, 2012

CIMM DEFINITION: Software that blocks the placement of cookies on a user‘s browser. (Source: IAB)

CIMM DEFINITION: Legislation enacted by Congress in 1998 to prohibit unfair or deceptive acts or practices in connection with the collection, use, or disclosure of personally identifiable information from and about children on the Internet. Section 6502(b)(1) of the Act sets forth a series of general privacy protections to prevent unfair or deceptive online information collection from or about children, and directs the Commission to adopt regulations to implement those protections. The Act requires operators of Web sites directed to children and operators who knowingly collect personal information from children to: (1) Provide parents notice of their information practices; (2) obtain prior verifiable parental consent for the collection, use, and/or disclosure of personal information from children (with certain limited exceptions for the collection of “online contact information,” e.g., an e-mail address); (3) provide a parent, upon request, with the means to review the personal information collected from his/her child; (4) provide a parent with the opportunity to prevent the further use of personal information that has already been collected, or the future collection of personal information from that child; (5) limit collection of personal information for a child’s online participation in a game, prize offer, or other activity to information that is reasonably necessary for the activity; and (6) establish and maintain reasonable procedures to protect the confidentiality, security, and integrity of the personal information collected.  (Source: IAB)

CIMM DEFINITION: A rule issued by the FTC in October 1999 and went into effect on April 21, 2000 which implements the requirements of the COPPA by requiring operators of websites or online services directed to children and operators of Web sites or online services who have actual knowledge that the person from whom they seek information is a child (1) to post prominent links on their Web sites to a notice of how they collect, use, and/or disclose personal information from children; (2) with certain exceptions, to notify parents that they wish to collect information from their children and obtain parental consent prior to collecting, using, and/or disclosing such information; (3) not to condition a child’s participation in online activities on the provision of more personal information than is reasonably necessary to participate in the activity; (4) to allow parents the opportunity to review and/or have their children’s information deleted from the operator’s database and to prohibit further collection from the child; and (5) to establish procedures to protect the confidentiality, security, and integrity of personal information they collect from children. As directed by the COPPA, the Rule also provides a safe harbor for operators following Commission-approved self-regulatory guidelines. (Source: IAB)

Cost

July 24, 2012

CIMM DEFINITION: In the context of advertising, the amount paid for a spot or full advertising campaign.

2: For the chosen report group criteria this value shows the amount paid for the advertisements in dollars. The total cost of the advertising campaign and the breakdown airing by airing. (Source: TRA)

Count Audit

July 24, 2012

See also: Activity Audit

CIMM DEFINITION: Older term for an activity audit. (Source: IAB)

Coupons

July 24, 2012

See also: Samples

CIMM DEFINITION: Clickable overlays or enhancements that directly incite viewers during or after a video ad to request products, get more information, or receive a discount, for example.

Coverage

July 24, 2012

CIMM DEFINITION: A general term that refers to the number or percentage of possible viewing venues such as homes or Set-Top Boxes  or viewers that an entity can possibly reach whether it is a processor, measurement, network, program or other type of content.

2: The number or percentage of TV households that could receive a program. Coverage reflects the ability to view, not actual viewing. (Source: Nielsen)

Coverage Area

July 24, 2012

See also: Footprints

CIMM DEFINITION:  The total number of homes or Set-Top Boxes  that receive a signal and subscribe to services in a providers’ universe.

2: Same as Footprint, according to Rentrak.

NOTE – Definitions for Census vs. Footprint vs. Universe vs. Coverage Area vs. Population sometimes overlap as do Reach and Deployment Reach.

Coverage Area Rating

July 24, 2012

See also: Rating

CIMM DEFINITION: The percentage of homes or Set-Top Boxes  viewing content out of the subscriber base footprint of the homes, Set-Top Boxes  or provider. Can vary depending on availability of channels due to tiering packages.

Coverage Universes

July 24, 2012

See also: Coverage

CIMM DEFINITION: The specific household, Set-Top Box or demographic population that can possibly be reached by a piece of content, time period, network, provider or measurement service. Expressed as a percentage or in thousands.

2: A count of the number of subscribers who have access to a given channel. (Source: Kantar Media Audiences)

NOTE – Definitions for Census vs. Footprint vs. Universe vs. Coverage Area vs. Population sometimes overlap.

CPA abbr Cost Per Action

July 24, 2012

CIMM DEFINITION: Cost of advertising based on a visitor taking some specifically defined action in response to an ad. “Actions” include such things as a sales transaction, a customer acquisition, or a click. (Source: IAB)

CPC abbr Cost Per Click

July 24, 2012

CIMM DEFINITION: The cost of advertising based on the number of clicks received. (Source: IAB)

CIMM DEFINITION: The cost an advertiser pays to acquire a customer. (Source: IAB)

See also: Effective CPM

CIMM DEFINITION: A methodology to measure the true effectiveness and value of the impressions in addition to the CPM cost. It is calculated by dividing the effective CPM by the  rate of correct audience times rate of correct frequency times rate of impact. (Source: www.mediapost.com)

CIMM DEFINITION: A marketing term to refer to specific classifications or categories of consumer products that are used every day.

CPL abbr Cost Per Lead

July 24, 2012

CIMM DEFINITION: The cost of advertising based on the number of database files (leads) received. (Source: IAB)

CIMM DEFINITION: The cost of reaching 1000 households or viewers of a particular program, video or other media content.

2: Cost per thousand impressions against total homes or target group of the advertisement based on the amount paid for the advertisement airing or group of airings (e.g. network of daypart etc) or advertising campaign. (Source: TRA)

CPO abbr Cost Per Order

July 24, 2012

See also: Cost Per Transaction

CIMM DEFINITION: The cost of advertising based on the number of orders received. (Source: IAB)

CPS abbr Cost Per Sale

July 24, 2012

CIMM DEFINITION: The advertiser’s cost to generate one sales transaction. If this is being used in conjunction with a media buy, a cookie can be offered on the content site and read on the advertiser’s site after the successful completion of an online sale. (Source: IAB)

CIMM DEFINITION: The same as metric as Cost Per Order. (Source: IAB)

CIMM DEFINITION: The cost of reaching a specific audience as defined by particular demographics or other specific characteristics, such as male golfers age 18-25. (Source: IAB)

Note – The difference between CPM and CPTM is that CPM is for gross impressions, while CPTM is for targeted impressions. (Source: IAB)

Crawler

July 24, 2012

CIMM DEFINITION: A software program which visits Web pages to build indexes for search engines. See also spider, bot, and intelligent agent. Crowdsourcing- Taking a task that would conventionally be performed by a contractor or employee and turning it over to a typically large, undefined group of people via an open call for responses. (Source: IAB)

CIMM DEFINITION: Analysis of how well one creative is engaging audiences versus another based on tune-in within a target segment. (Source: Visible World)

Creative Versioning

July 24, 2012

See also: Versioning

CIMM DEFINITION: A form of addressable advertising that serves several different ad creative versions from a single advertiser for a specific spot time on a national basis rather than serving multiple advertisers’ ad for that exact spot time.

CIMM DEFINITION: Index of the Household Average Second Rating of the Ad to the Average Second Rating of the Program. (Source: TRA)

CIMM DEFINITION: Business practices that foster customer care, loyalty, and/or customer support. (Source; IAB)

Cross Platform

July 24, 2012

CIMM DEFINITION: In measurement it is the ability to garner user, consumer or viewer information from several different advertising or media platforms for a campaign.

2: In computing is it a software, application or hardware that can work on various systems such as Macintosh and Windows.

3: In marketing it is using several forms of media to advertise a brand or product.

4: In gaming it is a game that can be used on several different gaming consoles.

5: “Specific to media measurement, the term seems to address the ability to measure how unique viewers consume content across multiple viewing mediums, following the user, not the content.” (Source: Rentrak)

6: “In a digital cable context, it may be software that can execute on disparate cable systems, particularly Motorola and Cisco. EBIF applications are cross-platform, in this sense.” (Source: FourthWall Media)

NOTE – Set-Top Box Data provides the potential for Cross Platform measurement within bundled homes.

Cross Platform Homes

July 24, 2012

CIMM DEFINITION: A subsample of the U.S. National People Meter homes with dual measurement for TV and Internet Meters. (Source: Nielsen)

Cross-KPI

July 24, 2012

See also: KPI

CIMM DEFINITION: Performance indicators that can be used to ascertain performance, progress and success across more than one media platform.

Crowd Financing

July 24, 2012

See also: Crowd funding, Equity Crowd funding, Hyper Funding

CIMM DEFINITION: An internet driven method of funding projects, efforts, ideas, campaigns and / or businesses, relying on many small contributions or investments that collectively add up to a projected total monetary amount needed. 

Crowd Funding

July 24, 2012

See also: Crowd Financing, Equity Crowd funding, Hyper Funding

CIMM DEFINITION: Another term for crowd financing, it is the collective effort of many small contributors or investors who send in money for a particular project, business, campaign, effort or idea, for example, usually via the internet that help the requesting group meet their monetary goal.

NOTE – The general intent of contributing via crowd funding is a  as donation rather than as receiving an equity stake.

Crowdsourcing

July 24, 2012

CIMM DEFINITION: A process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline, and the difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific body, such as paid employees. (Source: www.wikipedia.org)

CIMM DEFINITION: A style sheet language used to describe the presentation of a document written in a markup language. CSS provides a more elegant alternative to straight HTML to quickly specify the look and feel of a single Web page or a group of multiple Web pages. (Source: IAB)

CIMM DEFINITION: A non-profit professional association, dedicated to helping the cable business grow through the strategic use of consumer research, interactive executive innovation series, conferences, awards and electronic newsletters. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: Commercial Viewership Index

CIMM DEFINITION: Referenced by Nielsen as ratio of commercial rating to program rating available at spot level.

2: An index which compares the rating an ad to the rating of the entire program in which it appears. (Source: Kantar)

See also: Click Throughs

CIMM DEFINITION: The number of users who clicked on the ad divided by the number of times the ad was served.

2: The measurement of click throughs such as measuring the success of an online ad campaign.

NOTE – Click throughs are not a good measure for product interest and many if not most internet advertisers have moved away from them. (Source: Invidi)

Cue Tone (Spot)

July 24, 2012

CIMM DEFINITION: A signal from an operator that often indicates a program change that is used to prompt an action such as to load a certain commercial. Cue tones used locally to overlay a local commercial over a national spot via local ad insertions.

NOTE – Cue tones often work on MSOs proprietary systems for ad insertions. Standardization needed for measurement?

NOTE – It is being standardized by SCTE for digital content transmission. Some commercially available systems can “mark” and process content with these standardized cue tones. (Source: FourthWall Media)

Cume (in thousands)

July 24, 2012

See also: Reach

Cume (in thousands): The total accumulated number of Set-Top Boxes, households or individuals exposed at least once to a channel program or spot in the specified time frame expressed as a percentage of the designated universe. (Source: Kantar Media Audiences)

2: The number of unique projected In-Tab households who saw a given program, ad, half hour, etc., A household is counted as “having seen” if it was tuned to any second of the commercial (commercial cume / reach), or if it was tuned to at least six minutes of the program (program cume / reach). etc., (Source: TRA)

Cume %

July 24, 2012

See also: Reach

CIMM DEFINITION: The unduplicated number (in thousands) of Set-Top Boxes  or households or individuals exposed at least once to a channel, program or commercial in the specified time frame expressed as a percentage. (Source: Kantar Media Audiences and TRA)

2: See Total Item Reach % below. Reach can be calculated for a spot, program, episode, network, genre, or brand. (Source: TIVO)

Cumulative Loyalty

July 24, 2012

CIMM DEFINITION: Average minutes viewed divided by the total duration of the daypart, program or spot. (Source: Kantar Media Audiences)

See: Cume (in thousands).

CIMM DEFINITION: The total accumulated number of Set-Top Boxes or households exposed at least once to a channel, program or spot in the specified time frame. (Source: Kantar Media Audiences)

Curation

July 24, 2012

See also: Hyper Curation

CIMM DEFINITION: The careful selection of content based on type, interest, target consumer, behavioral or special interest, for example, on a network, website or other content driven entity.

Custom Encryption

July 24, 2012

See also: Encryption

CIMM DEFINITION: Using a customized code or algorithm, rather than a packaged encryption program, that is intended to be used for a specific business or purpose.

Custom Versioning

July 24, 2012

CIMM DEFINITION: A form of ad addressability where different messages for different segments of  households or viewers are customized for segmentation purposes to increase viewer relevance and campaign ROI. For example, customizing featured offers based on the targeted segment.

Customer Additions

July 24, 2012

See also: Churn

CIMM DEFINITION: Among the ebb and flow of subscriber customers (also known as Churn), customer additions are the adding of customers to a service provider’s universe.

Customized Advertising

July 24, 2012

See also: Advanced Advertising

CIMM DEFINITION: The ability to efficiently and automatically customize video in real or near-real-time so that the ads can be made more relevant to each of the targeted segment(s) of viewers. (Source: Visible World)

NOTE – Just as on the Internet, efficient customization has become a critical component of dynamic web-pages, online video and TV ads can leverage efficient video customization to enhance message relevance. (Source: Visible World)

CIMM DEFINITION: Represents spot retention relative to underlying program. Average spot rating % divided by average program rating% (including commercial seconds) expressed as an index. (Source: Kantar Media Audiences)

2: Ratio of commercial rating to program rating (indicating audience retention) available at spot level. Indicating how often they fast forward through or tuned away from advertising. (Source: TIVO)

Cyber Café

July 24, 2012

CIMM DEFINITION: A public venue like a bar or cafe which contains computers with access to the Internet. (Source: IAB)

Cyber Player

July 24, 2012

CIMM DEFINITION: A shy or introverted person who, when using the relatively anonymous internet or wireless mode of communication, becomes much more extroverted.

Cyberchondria

July 24, 2012

CIMM DEFINITION: Refers to the unfounded escalation of concerns about common symptoms or perceived illnesses based on a review of search results and content online. For example, searching the internet for a cough that leads to a concern about having tuberculosis.

Cyberconversation

July 24, 2012

CIMM DEFINITION: A back and forth exchange on the internet, often via a social network in real-time.