Research
CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.
Projects use a range of methodologies and are delivered by best-in-class suppliers.
All projects are carefully structured to deliver clear outcomes and practical advice and implications.
Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.
Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.
Research Projects
The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising
CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement
CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement
CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for Measurement
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement
Study Reveals Strong Consensus That Multi-Currency Transition Should Deliver Important Benefits, But Systems and Processes Need to Evolve
How do we determine which projects get funded?
- CIMM identifies strategic priorities and focuses its efforts on these areas.
- These priorities are reviewed twice-yearly by CIMM’s BoD and form the basis of our Working Groups.
- New members can contribute to the development of CIMM’s research agenda through participation in working groups and committees
Research Highlights
You can access all of CIMM’s publicly-available research here
