Research
CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.
Projects use a range of methodologies and are delivered by best-in-class suppliers.
All projects are carefully structured to deliver clear outcomes and practical advice and implications.
Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.
Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.
Research Projects
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement
Study Reveals Strong Consensus That Multi-Currency Transition Should Deliver Important Benefits, But Systems and Processes Need to Evolve
EACA and WFA Join International Knowledge Exchange on Audience Measurement, Metrics and Data
Pete Doe of Xandr Joins Board of Directors at CIMM, the Coalition For Innovative Media Measurement
CIMM, ANA and 4A’s Launch Joint Study To Explore Industry Transition To A Multi-Currency TV Market
CIMM and egta Launch International Knowledge Exchange on Audience Measurement
Industry Perspectives on the Transition to a Multi-currency TV Marketplace
How do we determine which projects get funded?
- CIMM identifies strategic priorities and focuses its efforts on these areas.
- These priorities are reviewed twice-yearly by CIMM’s BoD and form the basis of our Working Groups.
- New members can contribute to the development of CIMM’s research agenda through participation in working groups and committees
Research Highlights
You can access all of CIMM’s publicly-available research here
