Events & Multi-Media
February 16 and 17, 2022
CIMM 11th Annual Converged TV Measurement & Data Summit
- CIMM 2022 Converged TV Measurement and Data Summit AGENDA
- Welcome and Industry Progress Report – Jon Watts
- CIMM’s Guide to Converged TV Measurement Providers – Jon Watts
- CIMM Study of Identity Resolution and Its Impact on Matched Datasets
- CIMM 2022 Converged TV Measurement and Data Summit Summary
- Videos Link – CIMM YouTube Channel
December 1, 2021
CIMM Webinar: Demystifying Converged TV Measurement: The Four Building Blocks
- CIMM Webinar: Demystifying Converged TV Measurement – The Four Building Blocks
- Video Link – CIMM YouTube Channel
April 7, 2021
CIMM Identity Resolution Workshop
- CIMM IDR Workshop Welcome – Jane Clarke
- Identity Resolution and Collaborative Data Sharing – Bruce Biegel, Winterberry Group
- Video Link – CIMM YouTube Channel
February 3 and 4, 2021
CIMM 10th Annual Cross-Platform Video Measurement & Data Summit
- CIMM 2021 Cross-Platform Video Measurement and Data Summit_ AGENDA
- CIMM 2021 Summit Welcome
- Beyond Originals -Drivers of Audience in Streaming Video
- Best Practices in Combining Smart TV and Set Top Box Data
- VID-Privacy Sketches Tutorial + Making Progress Deduplicating Reach
- CIMM 2021 Cross-Platform Video Measurement and Data Summit Summary
- Videos Link – CIMM YouTube Channel
February 6, 2020
CIMM 9th Annual Cross-Platform Media Measurement & Data Summit
- CIMM 2020 Cross-Platform Media Measurement and Data Summit AGENDA
- Welcome Remarks
- CIMM TV Attribution Study: Unpacking Data Inputs
- Project OAR Overview
- CIMM Cross-Platform Measurement Manifesto 2020
- CIMM 2020 Summit Summary
- Videos Link – CIMM YouTube Channel
February 7, 2019
CIMM 8th Annual Cross-Platform Video Measurement & Data Summit
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- CIMM 2019 Cross-Platform Video Measurement and Data Summit Agenda
- Welcome Remarks
- CIMM Summit – TV Attribution Guide
- CIMM Summit – TAXI Complete
- CIMM Summit – Data Label Briefing
- RELEASE: As True Cross-Platform Measurement Draws Closer To Reality Business Issues Such As Planning Buying and Attribution Gain Focus
- RELEASE: While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation
- CIMM Cross-Platform Measurement Manifesto 2019
- CIMM Cross-Platform Measurement Comparison 2019
- Event Summary – CIMM 2019 Cross-Platform Video Measurement & Data Summit
Audio Files of Summit Presentations (See Agenda above for the list of Sessions and Speakers)
Welcome – Redefining Objectives and Progress
Fireside Chat – Future of TV Measurement, Advanced Advertising & TV Buying Platforms
Buyers and Seller Design the Future – Business Needs for Measurement & Metrics
CIMM Study Release – TV Attribution Whitepaper / Provider Guide
TAXI Complete – Multiple Use Cases for a New Industry “UPC Code”
Data Label Initiative Update – New Tool for Transparency
Deduplicating Reach for Content & Ads
One Metric to Rule Them All? Or Different Metrics for Different Uses?
Audience-Based Buying Platforms for TV / Video
Closing Fireside Chat – CES Tour Highlights
February 1, 2018
CIMM 7th Annual Cross-Platform Media Measurement & Data Summit
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- CIMM 2018 Cross-Platform Media Measurement Summit AGENDA_2 1 2018
- WELCOME Progress in Achieving CIMM’s Measurement Manifesto_Jane Clarke
- CIMM 2018 Cross-Platform Measurement Comparison Chart
- CIMM STUDY RELEASE Attribution Provider Comparison Presentation_Sequent Partners
- CIMM ROI/Attribution Providers Guide_February 2018
- MULTIPLATFORM TV ATTRIBUTION Phase 2 Findings from ABC-Accenture ROI Research
- ABC All Access
- Creating a Data Relationship with TV Viewers_Channel 4 UK
- CIMM Standardized TV/Video Ad Impressions Presentation_Artie Bulgrin
- CIMM Standardized TV/Video Ad Impressions Report_February 2018
- Videos Link – CIMM YouTube Channel
February 16, 2017
CIMM 6th Annual Cross-Platform Media Measurement & Data Summit
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- CIMM 2017 Cross-Platform Media Measurement and Data Summit AGENDA
- WELCOME: Progress in Achieving CIMM’s Measurement Manifesto
- CIMM Cross-Platform Comparison 2017: comScore_Nielsen_SAM
- CIMM WHITEPAPER RELEASE: Best Practices in Multi-touch Attribution and ROI Analyses_Sequent Partners
- VIDEO STREAMING UPDATE: What can we learn from Hulu?
- INNOVATION IN CANADA: Complete Video Audience Measurement and Exploring combining Return Path Data with TAM Panel Data _Numeris
- CROSS-CHANNEL ADVERTISING ATTRIBUTION: New Insights into Multiplatform TV_Disney|ABC + Accenture
- UPDATE ON GLOBAL CROSS-PLATFORM MEASUREMENT- Fusion vs. Single Source around the World_Kantar Media
- Videos Link – CIMM YouTube Channel
Jane Clarke September 26, 2016 Interview with LinkedIn @ Advertising Week New York
April 13, 2016
CIMM 5th Annual Cross-Platform Media Measurement & Data Summit
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- CIMM_2016_Cross-Platform Media Measurement Summit AGENDA_4.13.2016
- CIMMs Measurement Manifesto_Jane Clarke
- CIMM Kids and Teens Measurement Challenge_Rolfe Swinton_RealityMine
- Real Time TV Ratings from SmartTVs_Ashwin Navin_Samba TV
- New Ways to Measure SVOD and TV Ratings_Charles Buchwalter_SymphonyAM
- Cross-Platform Attribution Analysis at Scale_Betsy Rella_TiVo Reaseach
- Measuring Precisely Everywhere_Manish Bhatia_comScore
- Total Audience_Measuring What No One Else Can_Kelly Abcarian_Nielsen
- comScore _Nielsen_Comparison_2016
- ABC Multiplatform Viewing-Adding it All Up_Lisa Heimann_ABC
- The Big Picture-A Cross-Platform View_Don Robert_AENetworks
- Audience Management Platform_Brian Hughes_MAGNA GLOBAL
- Desired Future State_George Ivie_Media Rating Council
- Videos Link – CIMM YouTube Channel
April 22, 2015
CIMM 4th Annual Cross-Platform Media Measurement & Data Summit
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- CIMM_2015_Cross-Platform Media Measurement Summit AGENDA_4.22.2015
- Throwing Down the Gauntlet_Jane Clarke_CIMM
- CIMM_Seven_Criteria_for_Cross-Platform_ Measurement.2015
- How Good is that Big Data_Gerard Broussard_Pre-Meditated Media
- What is that Show or Ad_Chris Lennon_MediAnswers
- comScore’s Project Blueprint and Beyond_Joan FitzGerald_comScore
- Nielsen’s Roadmap for Cross-Platform Ratings_Megan Clarken_Nielsen
- CIMM Cross-Platform Comparison comScore-Nielsen_Charlene Weisler_Weisler Media
- Harmonizing Cross-Media Metrics_George Ivie_MRC
- Harmonizing Cross-Media Metrics_Artie Bulgrin_ESPN
- Harmonizing Cross-Media Metrics_Kate Sirkin_SMG
- Harmonizing Cross-Media Metrics_Greg Pharo_AT&T
- Videos Link – CIMM YouTube Channel
April 24, 2014
CIMM 3rd Annual Cross-Platform Video Measurement Summit
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- CIMM_2014_Cross-Platform Media Measurement Summit_AGENDA
- The Marketer’s Omni-Media Challenge_Aaron Fetters_Kellogg
- An Open ID Media Standard is Within Reach_Chris Lennon_MediAnswers
- CIMM’s Phase 2 Pilot Test of comScore’s Project Blueprint_Cameron Meierhoefer_comScore
- ESPN and Blueprint – From Special Project to Standard Practice_Artie Bulgrin_ESPN
- CNN All Screen – Using Data Integration_Howard Shimmel_Pete Doe
- Nielsen’s Roadmap for Cross-Platform Ratings_Eric Solomon_Nielsen
- Comparison of Cross-Platform Measurement Solutions_CIMM_April 2014
- USA TouchPoints Reborn_Rolfe Swinton_Jim Spaeth
- CRE Update – Overview of Cross-Platform Projects_Richard Zackon_CRE
- The Future of the Data Driven Media Buying Agency_Kate Sirkin_SMG
- Cross-Platform Data-Driven Media Planning and Buying_Jed Meyer_Annalect
- The Future of the Data Driven Media Buying Agency_Bob Ivins_Mindshare
- The Future of Cross-Platform Data-Driven Media Planning and Buying_Keith Camoosa_Magna Global
- Cross-Media Measurement- Where do we go from here_Dave Poltrack_CBS
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3rd Annual Cross-Platform Media Measurement Summit Videos
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- Summit Welcome and Introduction_Jane Clarke_CIMM
- The Marketer’s Omni-Media Challenge_Aaron Fetters_Kellogg
- An Open ID Media Standard is Within Reach_Chris Lennon_MediAnswers
- CIMM’s Phase 2 Pilot Test of comScore’s Project Blueprint_Cameron Meierhoefer_comScore
- ESPN and Blueprint – From Special Project to Standard Practice_Artie Bulgrin_ESPN
- Measuring the Olympics: A Single Source Approach_Alan Wurtzel_NBCU
- CNN All Screen – Using Data Integration_Howard Shimmel_Pete Doe — Part 1 Part 2
- Nielsen’s Roadmap for Cross-Platform Ratings_Eric Solomon_Nielsen
- Making Sense of Cross-Media Measurement Panel
- USA TouchPoints Reborn_Rolfe Swinton_Jim Spaeth
- CRE Update – Overview of Cross-Platform Projects_Richard Zackon_CRE
- The Future of the Data Driven Media Buying Agency
- Cross-Media Measurement- Where do we go from here_Dave Poltrack_CBS
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March 10, 2014
Babylon Think Tank
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- The Metric Challenge in the US: The CIMM Experience – Jane Clarke
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April 18, 2013
CIMM 2nd Annual Cross-Platform Video Measurement Summit
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- CIMM_Cross-Platform Video Measurement Summit_AGENDA
- The Advertiser Challenge by LEGO
- TAXI: Implementing a “UPC Code” to Track Content & Ads Across Platforms
- CIMM TAXI Rollout Briefing by Ernst & Young
- Video: http://www.youtube.com/watch?v=qGidyxNJ0Mo
- Your TAXI is Waiting by Ernst & Young
- ESPN’s 5-Platform Measurement Initiative with Arbitron and comScore
- Cross-Screen Engagement by Microsoft Advertising
- Final Report on CIMM’s Smartphone Pilot Test with Symphony Advanced Media
- Reinventing TV Diary Measurement – Update from CIMM-Nielsen Innovation Committee
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2nd Annual Cross-Platform Video Measurement Summit Videos
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- Welcome: Jane Clarke, CIMM
- The Key to Success: Be part of the solution!
- The Advertiser Challenge
- Your T.A.X.I. Is Waiting: Implementing a “UPC Code” to Track Content & Ads Across Platforms
- ESPN’s 5-Platform Measurement Initiative with Arbitron and comScore
- Deep Dive Into Multi-Screen Media Behavior
- Addressing Gaps in Techniques and Knowledge for Understanding the Impact of Advertising
- Final Report on CIMM’s Smartphone Pilot Test with Symphony Advanced Media
- Reinventing TV Diary Measurement: Update on CIMM-Nielsen Innovation Committee
- Nielsen’s Roadmap for Cross-Platform Measurement
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February 15, 2012
CIMM-ANA-4A’s-ARF Cross-Platform Video Measurement Summit
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- Agenda for CIMM-ANA-4A’s-ARF Cross-Platform Video Measurement Summit (PDF)
- Industry Call to Action: Collaboration is the key to moving ahead (PDF)
- TAXI: Does Media Industry Need a UPC Code to Track Content and Ads Across Platforms? (PDF)
- USA TouchPoints: New Multi-Media Planning Tool (PDF)
- comScore’s Multi-Screen Measurement Study (PDF)
- Arbitron’s Single Source Three-Screen Measurement Study (PDF)
- What are the Best Cross-Platform Metrics? (PDF)
- Best Practices in Cross-Platform Advertising Efectiveness Measurement
- TV Return Path Data: Interetsing Insights, New Currency or New Paradigm? (PDF)
- Calling All Rocket Scientists: The best way to predict the future is to invent it!
- 2 /15/12 Cross-Platform Video Measurement Summit
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