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CIMM and the 4A’s Media Measurement Taskforce commissioned Sequent Partners and Janus Strategy and Insights to uncover what drives the difference in attribution results across industry attribution providers, each offering varying approaches, including relying on different modeling techniques and data sources.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

CIMM DEFINITION: A dedicated, typically corporate, high-speed (1.54 megabits/second) Internet connection. (Source: IAB)

T-1

CIMM DEFINITION: A very high-speed (45 megabits/second or higher) dedicated, corporate Internet connection. (Source: IAB)

T-3

See also: Advanced Advertising

CIMM DEFINITION: Interactive television commerce.

2: A specific set of EBIF applications in the FourthWall Media’s AdWidgets System to enable commercial transactions on television, e.g. buy a pizza. (Source: FourthWall Media)

3: Electronic commerce via interactive television. (Source: IAB)

T-Commerce

CIMM DEFINITION: A general-purpose computer contained in a single panel. Its distinguishing characteristic is the use of a touch screen as the input device. Modern tablets are operated by fingers, and a stylus is an option, whereas earlier tablets required a stylus. (Source: http://www.pcmag.com)

Tablet Computer

See also: Web Beacon, Beacon, Web Bug, Tracking Bug, Page Tag

CIMM DEFINITION: A piece of software that helps identify what should be on the screen and when the page loads. (Source: http://www.techterms.com)

Tag

CIMM DEFINITION: The intended audience for an ad, usually defined in terms of specific demographics (age, sex, income, etc.) product purchase behavior, product usage or media usage. (Source: IAB)

Target Audience

See also: Advanced Advertising

CIMM DEFINITION: Selection of different advertising messages to segmented groups of viewers so as to more effectively reach consumers with relevant advertising and information.

Targeted Advertising

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