July 25, 2012

CIMM DEFINITION: A lead is created when a prospective consumer in an iTV enabled Household (iTVHH) shows interest in a product or service by interacting with the asset or application on the television screen, by which authorizing the content owner to follow-up with the consumer with the offer. A lead is not a conversion, but could be the first step to conversion where applicable. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)