NEW YORK – December 8, 2009 – The Coalition for Innovative Media Measurement (CIMM) today named Jane Clarke its Managing Director. As the newly created group’s first Managing Director, Clarke will oversee all day-to-day operations for CIMM, including management of the RFI process, vendor relationships and the resulting research studies. Clarke will report directly to the CIMM Executive Board.
“Jane has the knowledge, experience and relationships to drive a collaborative effort like CIMM toward identifying excellence in media measurement innovation,” said Colleen Fahey Rush, Chairman of the CIMM Executive Board and Executive Vice President of Strategic Insights and Research for MTV Networks. “CIMM needs a strong dedicated leader to maintain and grow its early momentum, and we’re thrilled to have someone of Jane’s caliber in this crucial role.”
As Managing Director, Clarke will be responsible for developing CIMM’s strategy and vision as it promotes innovation in traditional and new media measurement. Clarke will coordinate communications among and supply monthly updates to CIMM member companies, while facilitating new membership for interested television content providers, media agencies and advertisers.
“As change accelerates across the media landscape, it’s imperative that content providers and marketers work together to articulate our shared needs and spark innovation in measurement,” said Clarke. “I’m looking forward to working with all our member companies to develop measurement that will power the continued growth and evolution of the media industry.”
Clarke brings to her new role more than 30 years experience in the media industry collecting and analyzing strategic insights into global consumers. Most recently, Clarke was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner as well as external, as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and a contributor to the Council for Research Excellence’s Video Consumer Mapping Study. Over the course of her career, Clarke has held positions at Time Warner divisions including Warner Music Group, Time Inc and the Time Video Development Group. She’s also served in the research organizations of the Children’s TV Workshop and National Geographic Society.
The Coalition for Innovative Media Measurement (CIMM) was founded by several leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform video. CIMM will explore and identify new methodologies and approaches to audience measurement through a series of pilot studies with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-top-box data, and new methods for cross-platform media measurement.
Current participants are: AT&T, CBS Corporation, Carat USA, Discovery Communications, GroupM, Interpublic Group’s Mediabrands, NBC Universal, News Corporation, Omnicom Media Group, P&G, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The Walt Disney Company.
Liz Fischer – NBC Universal – 212.664.4825 – email@example.com
Scott Grogin – Fox – 310.369.4733 – firstname.lastname@example.org
Mark Jafar – MTV Networks – 212.846.8961 – email@example.com
Elissa Johansmeier – Fox – 212.556.2567 – firstname.lastname@example.org