Collaborative Effort. Meaningful Change.

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Collaborative Effort.
Meaningful Change.
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“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.” — Colleen Fahey Rush, Chief Research Officer, Viacom Media Networks
“… Kicking the measurement can down the road just isn’t an option any longer. We are gonna start to make bad decisions, waste tons of money, and most importantly squander real opportunities if we don’t get the measurement figured out… I think CIMM is the best chance our industry has to accomplish this.” — Alan Wurtzel, President, Research, NBCUniversal
“Different layers of research are necessary to solve all the questions the industry has… CIMM is filling in the knowledge gaps about multi-platform usage and its impact on advertising.” — Artie Bulgrin, Senior Vice President, Research & Analytics, ESPN
“…we need to work together to develop the best solutions that moves the industry’s cross-platform measurement techniques forward. No one group, company or person can accomplish this alone.” — Patti Wakeling, Global Media Insights Director, Unilever
“… CIMM is composed of some of the best minds in the industry. We’re on a journey to help set the future of measurement for the industry — not have the future happen to the industry.” — Lyle Schwartz, Managing Partner, Implementation Research & Marketplace Analysis, GroupM
“It’s critical to quantify the impact of content consumed across screens, platforms, devices, and formats. CIMM has helped support the development of valuable audience measurement tools, like TouchPoints, that deliver new insights on how individuals consume media across platforms in the context of daily life activities.” — David Shiffman, Senior Vice President, Research Director, MediaVest

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