Objectives of CIMM

The Coalition for Innovative Media Measurement (CIMM) was founded by 14 leading Television content providers, Media Agencies and Advertisers to promote innovation in audience measurement for Television and cross-platform media.

CIMM will work to explore and identify new methodologies and approaches to audience measurement through a series of pilot studies with independent measurement companies initially focusing on two key areas:

TV measurement through set-top-box data
Cross-platform media measurement

CIMM Welcomes Univision as Its Newest Member

Objectives of CIMM

Founding Members