Networks, advertisers fund methods of finding how many people are watching television programs

September 10, 2009

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NEW YORK – Fourteen media companies said they are joining forces to fund new ways to track viewership of television programming throughout various platforms.

ABC, CBS, NBC and Fox are all involved, along with Time Warner and Viacom. Prominent advertisers Procter & Gamble, AT&T and Unilever are also included in the Coalition for Innovative Media Measurement.

The companies have all agreed to make contributions of at least $1 million combined. The coalition will give money to companies or individuals that present promising research opportunities.

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