The Coalition for Innovative Media Measurement is moving into high gear this week launching a Web site at www.cimm-us.org. The organization is also preparing to officially release its long-awaited request for proposals (RFP) this week, according to executives familiar with discussions.
The first RFP is aimed at soliciting a set-top-box data study based on three to six months of data for evaluation rather than sales purposes. The second RFP looks for a cross-platform data study which would, “reflect exposure of specific video sources on television, the Internet and mobile media.”
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