Coalition For Innovative Media Measurement
  • About Us
    • Leadership
    • Steering Commitee
  • Initiatives
    • CIMM Lexicon
  • Membership
    • Join CIMM
  • News
  • Contact Us

Adverb

Print Friendly, PDF & EmailPrint Friendly
  • Collaborative Effort.
    Meaningful Change.
  • Join Now
  • “It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

    Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM
    “…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”
    Colleen Fahey RushEVP, Chief Research Officer, Paramount

    “To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

    Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon
  • Company News

    • A&E, Scripps Join CIMM
    • A+E And Scripps Networks Join Group Studying Ways To Revamp TV Ratings
    • A+E Networks, Scripps Networks Join the Coalition for Innovative Media Measurement
    • A+E Networks, Scripps Networks Media Measurement Coalition
    • A+E, Scripps Join Coalition for Innovative Media Measurement
    • Ad Execs Present New Tools for Cross-Platform Tracking

© 2021 Coalition for Innovative Media Measurement   |   Follow Us on Twitter   Twitter   |   Watch Us on YouTube   YouTube   |   Contact Us   |  Privacy Policy Back to Top