See also: Trick Play
CIMM DEFINITION: The act of changing channels rapidly to avoid viewing commercials.
NOTE – TIVO measures channel changing during commercial spots.
Z
See also: Big Data, Unstructured data, Structured Data
CIMM DEFINITION: Each zettabyte equals 1 billion terabytes
CIMM DEFINITION: A system of numerical codes that reflect block level or postage delivery areas. In media, zipcodes are used as a dataset to help ascertain household demographics and lifestyle assessments.
See also: Trick Play, Fast Forward
CIMM DEFINITION: The act of fast forwarding through a commercial.
2: Percentage of total and/or target households that fast forwarded during the commercial. (Source: TRA)
CIMM DEFINITION: The number of impressions (over)counted when the STB is on but the TV set is off. (Source: Canoe)
CIMM DEFINITION: For STB On / TV Off; another name for the STBs that are counted as on when no one is actually watching, i.e., the box is on but the TV set is off. (Source: Canoe)
CIMM DEFINITION: A sub level of sample or census size for Set-Top Box data measurement or reporting purposes. Granularity from Zone to Node.
2: Multiple zip codes. (Source: FourthWall Media)
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