See also: Ad Click Rate

CIMM DEFINITION: The percentage of clicks vs. impressions on an ad within a specific page. Also called ad click rate. (Source: IAB)

Yield Management

See also: Revenue Management

CIMM DEFINITION: The process of understanding, anticipating and influencing advertiser and consumer behavior in order to maximize profits through better selling, pricing, packaging and inventory management, while delivering value to advertisers and site users. (Source: IAB)

YouTube Channel

CIMM DEFINITION: A home page on the video-sharing website YouTube.com for an account. Accounts contain profile or other personal information as well as a collection of publically viewable videos