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Yield

July 23, 2012

See also: Ad Click Rate

CIMM DEFINITION: The percentage of clicks vs. impressions on an ad within a specific page. Also called ad click rate. (Source: IAB)

Yield Management

July 23, 2012

See also: Revenue Management

CIMM DEFINITION: The process of understanding, anticipating and influencing advertiser and consumer behavior in order to maximize profits through better selling, pricing, packaging and inventory management, while delivering value to advertisers and site users. (Source: IAB)

YouTube Channel

July 23, 2012

CIMM DEFINITION: A home page on the video-sharing website YouTube.com for an account. Accounts contain profile or other personal information as well as a collection of publically viewable videos

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Collaborative Effort.
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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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Yield

Yield Management

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