XML abbr eXtensible Markup Language

See also: SGML, HTML

CIMM DEFINITION: A richer more dynamic successor to HTML utilizing SGML or HTML type tags to structure information. XLM is used for transferring data and creating applications on the Web. (Source: IAB)

XPPR

CIMM DEFINITION: Measurement of VOD content that may or may not have identical linear commercials or may or may not have aired on linear TV and includes online viewing.  To enable measurement, content must be encoded. (Source: Nielsen)