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CIMM DEFINITION: The real-time or pre-recorded delivery of a live event‘s audio, video, or animation over the Internet. (Source: IAB)

CIMM DEFINITION: The statistical application that creates stronger or lesser impact on parts of a sample or a subset of a data set to help the entire sample results better conform to the universe it is projecting to measure.

 NOTE – Big Band, Fourth Wall, Rentrak and TIVO do not weight their STB data. Arbitron, Nielsen, TNS and TRA apply weighting methodology

See also: Letterbox

CIMM DEFINITION: A term used generally to describe an aspect ratio wider than 4:3. For television, this refers to the 16 x 9 aspect ratio. A TV signal with a wider picture of 16:9 aspect ratio instead of conventional 4:3 . A preferred term vs. “letterbox”, as it is more well-known to consumers.

See also: Apps

CIMM DEFINITION: Another name for “applications”. Small software programs that have a distinctive purpose or use.

 2: Ad Widget is an authoring and campaign management solution for interactive advertising that operates either independently, or by augmenting existing linear campaign management systems, for the effective management and delivery of interactive enhancements. TV – a suite of bound and unbound, Emmy-nominated, EBIF User Agent-agnostic EBIF applications such as news, weather, sports, finance widgets, eBay on TV widget, Fantasy Football widget, and local Search widget such as Yellow Pages on TV. (Source: FourthWall Media)

 3: A small application designed to reside on a PC desktop (Mac OS X or Windows Vista) or within a Web-based portal or social network site (e.g., MySpace or Facebook) offering useful or entertaining functionality to the end user. (Source: IAB)

CIMM DEFINITION: Technology of wireless local area networks that can be used for mobile computing devices such as laptops, Internet and VOIP phone access, gaming, and connectivity of consumer electronics such as televisions.

2: Any of a family of wireless LAN data standards (IEEE 802.11) used fairly ubiquitously for corporate and home connectivity. Also available as hotspots in public areas such as cafes and airport terminals, either for free or for a one-time use charge or subscription fee. (Source: IAB)

See also: 3G, 4G, HSPA

CIMM DEFINITION: A wireless WAN standard (IEEE 802.16) designed to provide portable (eventually mobile) wireless broadband access. (Source: IAB)

NOTE – Single WIMAX antennas can provide coverage over large physical areas, making deployment potentially very cost effective. Although not widely available as of 2007, sometimes considered a potential competitor to cable modems and DSL for residential broadband. (Source: IAB)

CIMM DEFINITION: Internet protocol that is transmitted wirelessly

CIMM DEFINITION: A visual representation of text or data which creates a more artistic or graphic representation of the relative importance of each data point or text.

See also: Skins. Material Exchange Format

CIMM DEFINITION: A type of ad in addressable advertising where a frame around a piece of content contains the ad information / message.

2: A design technology that precedes the main dataset and is used to frame subsequent data (such as audio and digital content) enabling it to run successfully and interface on various platforms. This enables cohesive cross platform capabilities.