N

CIMM DEFINITION: A digital recording device application that is located at the operator’s location and not as a box in the subscriber’s home.

2: A DVR that resides on a network at a distributor’s plant. Users do not need any additional hardware in the home in order to use DVR features. (Source: Nielsen)

See also: Trick Play

CIMM DEFINITION: One possible trick play mode where viewing is paused for a short period of time so the viewer can watch in replay mode as close as possible to the live airing, without viewing being live.

2: Time-shifted viewing within one hour of air time. (Source: TIVO)

NOTE – Is a one second delay considered a “near live” viewing?

See also: Negative Interaction Total

CIMM DEFINITION: The number of negative interactions as a percentage of impressions. Calculated by dividing the negative interactions by the total number of impressions (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: Negative Interaction Rate

CIMM DEFINITION: The total number of instances when the “exit”, “no” “tune away” and “cancel” option is chosen by the viewer after the initial appearance of an interactive application on the TV screen. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

CIMM DEFINITION: A term that is used to describe the informal rules of conduct (“do’s and don’ts”) of online behavior. (Source: IAB)

See also: Client Based Targeting

CIMM DEFINITION: Feeding the same ad to a network of viewers as opposed to being able to target ads to specific households or Set-Top Boxes, which is Client Based Targeting. (Source: BigBand Networks)

NOTE – Network based targeting is already a method of TV ad targeting that is done by selecting which ad to run on a selected set of networks. Probably should include a definition for Day / Day-part Based Targeting which involves a method of TV ad targeting that is done by selecting which ad to run on selected days / dayparts. (Source: Visible World)

See also: MAC Address

CIMM DEFINITION: Changeable datapoints that are provided by the network. Can include such identifiable user elements as IP Address, or MAC ID or Channel Map.

See also: Switching Fabric

CIMM DEFINITION: An underlying computer architecture  that enables the effective trafficking of signals, feeds, content or other applications that travel through the operating system.

CIMM DEFINITION: In Video On-Demand, New is the Icon / identifier to designate that programming has recently become available for viewing. Length of time for “new” is configurable by MSO to allow for content differences, e.g., episodic TV vs. movies, or other considerations.