Media Center Set-Top Box

July 25, 2012

See also: Set-Top Box

CIMM DEFINITION: The ability to link up the Set-Top Box to the computer so content can be viewed on the computer instead of via the television set.

2. Typically refers to devices such as the Media Center PC, Xbox 360 or PS3 that have the capability to provide linear TV services in conjunction with other forms of media entertainment such as music, video games, internet browsing, streaming videos (aka Netflix), etc. (Source: Rentrak)

3: Media Center PC: a personal computer with a tuner and video card that allows the user to view Linear TV and often has a PVR to record programs as well. (Source: TIVO)

Media Company

July 25, 2012

CIMM DEFINITION: A company that derives revenue from publishing content via one or more means of distribution, e.g., print publishing, television, radio, the Internet. (Source: IAB)

Media Optimization

July 25, 2012

See also: Optimization, Campaign Optimization

CIMM DEFINITION: Media optimization involves the use of models that require the input of media audience and cost data for all qualified measured media vehicles, and the input of the brand’s requirements in terms of budget, target audience, reach / frequency, and other factors. The models typically involve a complex set of equations which considers all of this input, and outputs one or more “best schedules” within the pre-determined budget and timing constraints. (Source: TRA)

Media Synchronization

July 25, 2012

See also: Synchronization

CIMM DEFINITION: Adjusting the relative timing of different streams of content so that they align and can be consumed in real time.


July 25, 2012

See also: Informers

CIMM DEFINITION: Those who use social media platforms such as Twitter to pass along information only about themselves.

MEG Stream Data

July 25, 2012

CIMM DEFINITION: Data streams that are transferred at a high-speed and controlled by the clock in the system generating the data. Used to transfer HDTV application, for example. The exact rate can vary for different data streams of the same size.

2: Cisco term for Mega Event Generator.


July 25, 2012

See also: Ad-ID, Data About Data, Digital Watermarking, Metadata, Program Code, Watermark

CIMM DEFINITION: Bits and packets of data that can be used for a variety of purposes including market positioning, advertiser commercial tracking, viewership etc., Data that assigns meaning to other data.

2:  The information used in describing VOD assets, including marketing and functional information.

3: Data that’s typically used to describe the property of a piece of content such as broadcast programming, VOD, interactive applications, advertising enhancements. (Source: FourthWall Media)

4: Provides information about other data. In the media ecosystem, metadata generally refers to information about content, such as title, sources, actors and other attributes. Measurement data may be associated with content metadata to provide context to the measurements. (Source: MRC)

Metering / Meter

July 25, 2012

CIMM DEFINITION: Any automatic recording device which, when connected to a television set, will monitor the tuning status of that TV set (set on/off, time, duration and channel). (Source: Nielsen)

See also: AS-12, AS-03, Wrapper

CIMM DEFINITION: A metafile format wrapper of data for digital video and audio media that supports a variety in and flexibility of file formats. This enables greater content integration for cross platform content integration.

See also: Digital Video Broadcasting

CIMM DEFINITION: The Multimedia Home Platform consists of an MHP viewer terminal, including all possible low-to-high functionality implementations, its associated peripherals, and the in-home digital network. (Source: CableLabs)