F

15 Minute CVI

July 24, 2012

See also: Commercial Video Index

CIMM DEFINITION: Ratio of commercial rating to 15 minutes program rating (audience retention) available at spot level. Commercial rating / program rating for the fifteen minutes surrounding the spot. This normalizes CVI for any dramatic fluctuations in viewing throughout the program. (Source: TIVO)

4G

July 24, 2012

See also: 3G, WIMAX, HSPA

CIMM DEFINITION: The fourth generation of cellphone mobile communication standards, considered faster than 3G.

CIMM DEFINITION: The total number of leads that don’t move to conversions for a specific session or campaign.  (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Failure To Transfer

July 24, 2012

See also: Abandonment

CIMM DEFINITION: Content requested by a browser fails to transfer if the page is abandoned by the browser which requested it or if the server is unable to send the complete page, including the ads (known as an error or a communications error). (Source: IAB)

False Clicks

July 24, 2012

See also: Click Fraud

CIMM DEFINITION: Accidental or intentional form of internet fraud where clicks occur on a pay per click online ad that is not from a legitimate user or potential customer.

False Negative

July 24, 2012

See also: False Positive

CIMM DEFINITION: In data analysis and processing, when an indicator erroneously reports an instance as normal but the actual results are not normal. When there is a problem with data but the analysis reports the data as free of error. Opposite of false positive.

False Positive

July 24, 2012

See also: False Negative

CIMM DEFINITION: A mistake in processing or interpretation of data where actual results are normal but the interpreted results are not normal. Within virus protection, for example, software that looks for “virus-like behavior” will register false problems – viruses where none exist. Opposite of false negative.

2. False positives mean cases where TV set is off but STB is on. Specific to STB data.  (Source: TRA)

Family

July 24, 2012

See also: Ad Campaign

CIMM DEFINITION: Also called an Ad family. It is a collection of one or more ad creatives. (Source: IAB)

Fan Base

July 24, 2012

CIMM DEFINITION: A community of admirers for a particular entity, content, network, persona etc. (Source: IAB)

CIMM DEFINITION: An online document that contains a list of most common questions and answers for the site, service or on a certain subject.

Fast Forward

July 24, 2012

See also: Trick Play, Fast Forward Enabled, Fast Forward Denied

CIMM DEFINITION: One trick play mode of the DVR or PVR or TIVO which speeds up the video, often through commercials as part of Commercial Avoidance.

2: Allows viewer to go ahead to later portion of programming; image remains on screen throughout.

NOTE – If viewed in the fast forward mode is there any credit given to the network or program for commercial viewing? Some studies indicate that viewers still retain some amount of ad information while viewing in the fast forward mode.

Fast Forward Denied

July 24, 2012

See also: Fast Forward, Fast Forward Enabled

CIMM DEFINITION: The total number of HH or Set-top boxes who attempted to Fast forward through a DAI asset but were denied this functionality. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

2: As a metric, it is the total universe of households in a given footprint where Fast Forward is disabled. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Fast Forward Enabled

July 24, 2012

See also: Fast Forward, Fast Forward Denied

CIMM DEFINITION: The total number of HH that are capable and allowed to perform fast forward functionality. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

2: As a metric, it is the total universe of households in a given footprint that where consumers can actually initiate a fast forward action during a dynamic ad or programming view. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Faulting

July 24, 2012

See also: Flagged Fault, Gaps, Non-Response Bias, Un-Flagged Fault

CIMM DEFINITION: Lapses and drops in data transmittal and receiving. In Set-Top Boxes, faults can include signal drops or any interrupted flow of signal to or from the box. Flagged faults are apparent in the data output. Un-Flagged faults must be ascertained through experience, algorithms or other methods. Faults from buffering can cause duplicative data records.

Favorites

July 24, 2012

CIMM DEFINITION: Saving preferred channels and or programs to a list for later recall and linear viewing or recording.

CIMM DEFINITION: Federal Communications Commission – Federal governmental agency responsible for the regulation of television in the United States.

Fiber

July 24, 2012

CIMM DEFINITION: Hardware technology for transmitting data and content via optic cable lines.

Fiber Optic Cable

July 24, 2012

CIMM DEFINITION: Strands of glass used to transmit data, encoded as light, at extremely high data rates. Fiber optics is widely deployed in backbone data networks today and is beginning to be used for last-mile broadband connections as well. (Source: IAB)

Filtering

July 24, 2012

CIMM DEFINITION: The process of removing robotic activity and error codes from measurement records to make the remaining records representative of valid human Internet actions. (Source: IAB)

Filtration Guidelines

July 24, 2012

CIMM DEFINITION: IAB voluntary guidelines for removing non-human activity in the reported measurement of ad impressions, page impressions, unique visitors and clicks. (Source: IAB)

Final Response Count

July 24, 2012

See also: Lead Count, Total Leads

CIMM DEFINITION: The total number of final actions, including leads that are generated from a single interactive TV application. Also known as Total Count. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Fingerprinting

July 24, 2012

See also Signature, Watermarking, Fragile Watermarking, Robust Watermarking

Fingerprinting: The technique in which the software identifies, extracts and then compresses characteristic components of a video, enabling that video to be uniquely identified by its resultant “fingerprint”.

Note: Fingerprinting differs from a watermark in that fingerprinting does not add any new information to the content. It merely uses the asset’s current features and characteristics to create a prototype identification that can then be compared to other content fingerprints on file to see if there is a match.

FiOS abbr Fiber Optics

July 24, 2012

CIMM DEFINITION: A data communications service provided by Verizon that uses fiber optic cables to transfer data. Since fiber optic technology sends data via pulses of light, it is the fastest method of transferring data. (Source: www.techterms.com)

Firewall

July 24, 2012

CIMM DEFINITION: A security barrier controlling communication between a personal or corporate computer network and the Internet. A firewall is based on rules which allow and disallow traffic to pass, based on the level of security and filtering a network administrator wishes to employ. (Source: IAB)

Firmware

July 24, 2012

CIMM DEFINITION: Fixed, small programs that internally control low level devices such as a Remote Control or a digital Set-Top Box.

First Screen

July 24, 2012

See also: Second Screen, Second Screen Apps

CIMM DEFINITION: The primary screen used by a viewer to view content. Often the primary screen is the television set.

Flagged Fault

July 24, 2012

See also: Faulting, Gaps, Un-Flagged Fault      

CIMM DEFINITION: Obvious, standard lapses or gaps in data transmission, output or receiving.

Flame

July 24, 2012

CIMM DEFINITION: An inflammatory opinion or criticism distributed by e-mail or posted on a newsgroup or message board. (Source: IAB)

Flash Downloading

July 24, 2012

CIMM DEFINITION: The ability to automatically send software upgrades to a Set-Top Box  network. (Source: itvt.com/glossary)

Flash™

July 24, 2012

CIMM DEFINITION: Adobe‘s vector-based rich media file format which is used to display interactive animations on a Web page. (Source: IAB)

Floating Ads

July 24, 2012

CIMM DEFINITION: An ad or ads that appear within the main browser window on top of the Web page’s normal content, thereby appearing to “float” over the top of the page. (Source: IAB)

FOD abbr Free On-Demand

July 24, 2012

See also: VOD            

CIMM DEFINITION: A Video On-Demand service that is free for the subscriber as part of their service subscription.

2: Complimentary viewing of a selection of On-Demand ad supported and other programming

NOTE – This is solely an industry versus a consumer-facing term.

Fold

July 24, 2012

CIMM DEFINITION: The line below which a user has to scroll to see content not immediately visible when a Web page loads in a browser. Ads or content displayed ―above the fold are visible without any end-user interaction. Monitor size and resolution determine where on a Web page the fold lies. (Source: IAB)

Footprints

July 24, 2012

See also: Coverage Area, Census, Universe

CIMM DEFINITION: A term used to define a logistical area in a region covered by a cable, Telco or satellite operator, though not necessarily every home in that area is served directly by them. (Source: Nielsen)

2: Often interchangeable with the terms Census or Universe, a footprint is the distribution area of an operator whether MSO, Telco or Satco.

3: Same as the universe. The number of homes reached by the data provider whether local, national or subset like residential. (Source: Kantar Media Audiences)

4: Where the operator has boxes (coverage area). Where the processor has access to the viewing or activity information. (Source: Rentrak)

5: This term is also used to define the amount of space a particular piece of software or hardware takes up inside a Set-Top Box.  (Source: Nielsen)

6: A term used to describe the TIVO DVR base.  (Source: TIVO)

7: A term used to define a logistical area in a region covered by a cable or satellite operator, though not necessarily served directly by them. This term is also used to define the amount of space a particular piece of software or hardware takes up inside a Set-Top Box . (Source: itvt.com/glossary)

8: Total coverage area encompassing where a Service Provider’s VOD service is offered. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – Census vs. Footprint vs. Universe vs. Population vs. Coverage Area

NOTE – The issue of “Polling” vs. “Census” data where polling data is a subset of the full footprint. Data processors have no control over the amount of data they can receive from an operator. Therefore some data are census and some are a subset of the full footprint. Since sampling methodologies vary from operator to operator, the data must be used directionally until there is a census (or a consensus) for all data sets.

Forward Link

July 24, 2012

See also; Downlink, Uplink, Reverse Link

CIMM DEFINITION: The link from a fixed location like a base station to a mobile user. If the link includes a communications relay satellite, the forward link will consist of both an uplink (base station to satellite) and a downlink (satellite to mobile user).

See also: Capping

CIMM DEFINITION: Another term for Capping, False Positive Algorithm (FPA) is a more inclusive term which may include rules other than a simple capping. (Source: TRA)

Fragile Watermarking

July 24, 2012

See also: Robust Watermarking, Digital Watermarking, Watermark, Lossy Compression

CIMM DEFINITION: A watermark that allows some level of tampering, or would resist tampering only up to a certain, predetermined extent.

Frame Rate

July 24, 2012

CIMM DEFINITION: The number of frames of video displayed during a given time. The higher the frame rate, the more high-quality the image will be. (Source: IAB)

Frames

July 24, 2012

See also: Nonqualifying Page Impressions

CIMM DEFINITION: Multiple, independent sections used to create a single Web page. (Source: IAB)

Note – Each frame is built as a separate HTML file but with one “master” file to control the placement of each section. When a user requests a page with frames, several files will be displayed as panes. Sites using frames report one page request with several panes as multiple page requests. IAB ad campaign measurement guidelines call for the counting of one file per frame set as a page impression. (Source: IAB)

Freemium

July 24, 2012

CIMM DEFINITION: A business model by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but a premium is charged for advanced features, functionality, or virtual goods. (Source: www.wikipedia.org)

Frequency

July 24, 2012

See also: Reach & Frequency

CIMM DEFINITION: The average number of times the unduplicated homes reached are  exposed to a schedule of content whether an ad, a program, a video or a schedule of spots.

2: The number of times a complete electromagnetic wave cycle occurs in a fixed unit of time, usually one second. The rate at which a current alternates, measured in Hertz on a telecommunications medium. (Source: CableLabs)

3: The number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies in order to manage ad frequency. (Source: IAB)

Frequency Capping

July 24, 2012

See also: Capping

CIMM DEFINITION: The ability to regulate and cap the number of ad messages a Set-Top Box, viewer or home receives for addressable advertising. (Source: Visible World)

Frequency Distribution

July 24, 2012

CIMM DEFINITION: Percent of households that received the number of impressions defined in that frequency level during the campaign. For example “Freq1..3” would include all households that saw between one and three advertisement airings for the campaign. Freq 1… – The number of households that received the number of impressions defined in that frequency level during the campaign. (Source: TRA)

Frequency Domain

July 24, 2012

See also: Spread Spectrum, Jamming

CIMM DEFINTION: A unique plane on part of the spectrum where an entity’s signal can reside. How much of the signal resides on a specific frequency.

Frequency Drift

July 24, 2012

See: Clock Drift, Drift, Clock Slippage

CIMM DEFINITION: When a tuner mistakenly tunes into another, therefore inaccurate frequency. There is also “clock drift” where the Set-Top Box (or computer) clock deviates off from actual time.

Fresnel Zone

July 24, 2012

CIMM DEFINITION: The radio signal width between any two antennas is not perfectly straight and uniform, as if it were a beam of light. Instead as the signal propagates away from the transmitting antenna, it widens towards the center point between the two antennas and then narrows again as it approaches the receiving antenna. This limits the usefulness of satellite dish antennas in locations where there is extremely limited open sky for signal reception. The signal path through space must be clear not only for direct line of sight, but must also be clear for the expanding Fresnel zone, which may be several meters larger in diameter than the ground-based satellite dish. (Source: wikipedia.com)

CIMM DEFINITION: A network protocol that facilitates the exchange of data files from one host to another. (Source: MRC)

2: Internet protocol which facilitates downloading or uploading digital files. (Source: IAB)

CIMM DEFINITION: Advanced, next generation data networking infrastructure being deployed by some telcos and other companies to provide faster broadband Internet connectivity and other services. (Source: IAB)

See: Fiber Optics

CIMM DEFINITION:  A service that brings fiber optic data transmission to residential homes as well as businesses. (Source: www.techterms.com)

Fully Addressable Ads

July 24, 2012

See also: Advanced Advertising

CIMM DEFINITION: More targeted than a Zone ad, fully addressable ads offer advertisers personalized, almost one-to-one advertising opportunities – the ability to finely target viewer segments based on attributes including consumer preferences and  propensities.

Future Metric

July 24, 2012

CIMM DEFINITION: A metric that will be desired and reported in the future when it can be recorded and reported. Examples include metrics from devices other than a set-top, such as tablets, phones, etc. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)