News
- CIMM Unveils Priorities for 2024 Following Substantial Member GrowthCoalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics & data New York, March 28, 2024… Read more: CIMM Unveils Priorities for 2024 Following Substantial Member Growth
- Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go AddressableThe TV ad market is changing, with viewing becoming far more widely distributed over a growing range of… Read more: Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable
- Report: Smart(er) TV Data for Measurement InitiativeSmart TV data has emerged as a critical input for syndicated TV measurement solutions and other activities. It… Read more: Report: Smart(er) TV Data for Measurement Initiative
- Industry Think Piece: The Future of Media, Advertising, Measurement & CurrencyAs part of our program, CIMM commissions papers, think pieces and perspectives from industry analysts, experts and thought… Read more: Industry Think Piece: The Future of Media, Advertising, Measurement & Currency
- Industry Think Piece: ROI and ROAS Measurement – Sophistication AscendingAs part of our program, CIMM commissions papers, think pieces and perspectives from industry analysts, experts and thought… Read more: Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending
- Report: Television Data Match Rate & Bias StudyIdentity resolution is crucial to advanced television targeting and attribution. These techniques often depend on successfully matching device-level… Read more: Report: Television Data Match Rate & Bias Study
- Report: Privacy and the Future of TV AdvertisingThe rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied… Read more: Report: Privacy and the Future of TV Advertising
- The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertisingIndustry initiative will explore perspectives and experiences to develop practical recommendations for solutions that may be most viable… Read more: The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising
- CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform MeasurementThe Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best… Read more: CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement
- CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for MeasurementProject led by media measurement veteran Caroline Horner will evaluate opportunities to improve use of Smart TV data… Read more: CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for Measurement