What is CIMM?

The Coalition for Innovative Media Measurement (CIMM) was founded in 2009 by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform media.

CIMM explores and identifies new methodologies and approaches to audience measurement through proof-of-concept pilot studies with independent measurement companies, initially focusing on two key questions:

  • What are the opportunities and challenges of using return path data from set-top boxes and smart TV’s to measure viewing of television?
  • What solutions can be developed to measure use of media across platforms?

Our Coalition

21st Century Fox 4A's A+E Networks
ANA Carat CBS Corporation
Discovery Google groupm
IAB IAB Tech Lab IPG Media Brands
NBC Universal Omnicom Media Group Publicis Groupe
Scripps Network Interactive Time Warner UCI Univision
Video Ad Bureau Viacom The Walt Disney Company