Download our Best Practices in Combining Smart TV (ACR) and Set Top Box Data Whitepaper

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The Whitepaper assesses the strengths and weaknesses of Smart TV and STB data and identifies best practices for combining them at the household level. Both datasets are complementary, and the combination comes closer to creating granular nationally representative data sets for measuring linear and streaming TV programming, advertising use cases and is also foundational for granular cross-media measurement.  The study was conducted for CIMM by Pre-Meditated Media and Janus Strategy and Insights.