Download our Best Practices in Combining Smart TV (ACR) and Set Top Box Data Whitepaper

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The Whitepaper assesses the strengths and weaknesses of Smart TV and STB data and identifies best practices for combining them at the household level. Both datasets are complementary, and the combination comes closer to creating granular nationally representative data sets for measuring linear and streaming TV programming, advertising use cases and is also foundational for granular cross-media measurement. The study was conducted for CIMM by Pre-Meditated Media and Janus Strategy and Insights.

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“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Download our Best Practices in Combining Smart TV (ACR) and Set Top Box Data Whitepaper

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