See also: Trick Play, Fast Forward
CIMM DEFINITION: The act of fast forwarding through a commercial.
2: Percentage of total and/or target households that fast forwarded during the commercial. (Source: TRA)
See also: Trick Play, Fast Forward
CIMM DEFINITION: The act of fast forwarding through a commercial.
2: Percentage of total and/or target households that fast forwarded during the commercial. (Source: TRA)