CIMM DEFINITION: Measurement of VOD content that may or may not have identical linear commercials or may or may not have aired on linear TV and includes online viewing. To enable measurement, content must be encoded. (Source: Nielsen)
CIMM DEFINITION: Measurement of VOD content that may or may not have identical linear commercials or may or may not have aired on linear TV and includes online viewing. To enable measurement, content must be encoded. (Source: Nielsen)