July 23, 2012
See also; Digital Watermarking, Watermarking, Signature, Fingerprinting, Audio Watermarking
CIMM DEFINITION: A form of digital identifying code pertaining strictly to video conten
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”
“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”
CIMM DEFINITION: The process of selling products or services via the Web. (Source: IAB)
CIMM DEFINITION: Banner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and other commercial e-mail communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled). (Source: IAB)
See also: Bounce
CIMM DEFINITION: An e-mail that cannot be delivered to the mailbox provider and is sent back to the e-mail Service Provider that sent it. (Source: IAB)
NOTE – A bounce is classified as either hard or soft. Hard bounces are the failed delivery of e-mail due to a permanent reason, such as a non-existent address. Soft bounces are the failed delivery of e-mail due to a temporary issue, such as a full inbox or an unavailable ISP server. (Source: IAB)
CIMM DEFINITION: An advertising campaign distributed via e-mail. (Source: IAB)
CIMM DEFINITION: Within a mailbox provider, the default, primary folder that stores delivered e-mail messages. (Source: IAB)
CIMM DEFINITION: The e-mail program, and by extension the server, that hosts the targeted e-mail address. (Source: IAB)
CIMM DEFINITION: A small window within a mailbox provider that allows the user to view some e-mail content without opening the e-mail. (Source: IAB)
See also: Digital Wallet
CIMM DEFINITION: Another term for a digital wallet.
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