Unique Reach

July 23, 2012

See also: Reach & Frequency      

CIMM DEFINITION: The number of unduplicated homes, Set-Top Boxes  or individuals that have been exposed to the channel program or spot based on some minimum time spent condition (e.g. one second or one minute). Within a specific program or time period. (Source: Kantar Media Audiences)

2: Subset of cume household or STB tuning by network or event on an impression basis. (Source: Nielsen)