CIMM DEFINITION: The net, unduplicated number of STBs or Households interacting with an iTV application, expressed as a percent of the total STB / Household Universe exposed to a specific iTV campaign or period of time. (Source: Canoe)
CIMM DEFINITION: The net, unduplicated number of STBs or Households interacting with an iTV application, expressed as a percent of the total STB / Household Universe exposed to a specific iTV campaign or period of time. (Source: Canoe)