Unique Households Viewing

CIMM DEFINITION: Total count of unique HHs which initiated at least one session for a particular VOD asset or set of VOD assets during a given reporting period. A Unique HH View is counted each time any Viewing Device within a household (as designated by a HH Identifier) initiates a VOD session for a particular asset or set of assets and is counted once and only once during the reporting period. Unique HH counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Unique HHs is reset. A Unique HH that watches the same asset twice is only counted once when reporting by asset within a given reporting period. A Unique HH that watches two assets from the same campaign is only counted once when reporting by campaign with a given reporting period. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)