CIMM DEFINITION: Refers to any “interruption” of the ad or programming view once initiated by the consumer. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – Pause, fast-forward, rewind are the most common trick-play actions. Parameters need to be in place in order to accurately record and report these metrics. Not all MVPDs may have trick-play capabilities for the DAI asset. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)