CIMM DEFINITION: A contact point with the consumer, service, brand or viewer, often via an ad through a media vehicle. That which connects to a viewer before during and after a transaction that can raise awareness, affinity and adoption.
CIMM DEFINITION: A contact point with the consumer, service, brand or viewer, often via an ad through a media vehicle. That which connects to a viewer before during and after a transaction that can raise awareness, affinity and adoption.