CIMM DEFINITION: Aggregated Play Time of all views initiated reported in minutes.

Total sum of Play Times for all views. Play Time measures the amount of time an asset was viewed in Play Mode (NPT) regardless of any trick modes that may have been invoked in between. Play Time is a subset of Run Time; Play Time does not include session set-up/tear-down time or any time relating to FF, Rewind, or Pause (which may all be included in Run Time). (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)