Total Play Time

July 23, 2012

CIMM DEFINITION: Aggregated Play Time of all views initiated reported in minutes.

Total sum of Play Times for all views. Play Time measures the amount of time an asset was viewed in Play Mode (NPT) regardless of any trick modes that may have been invoked in between. Play Time is a subset of Run Time; Play Time does not include session set-up/tear-down time or any time relating to FF, Rewind, or Pause (which may all be included in Run Time). (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Total Play Time

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