Total Orders

July 23, 2012

CIMM DEFINITION: The total count of rental window instances initiated by subscribers for a specific title asset. An order is calculated whenever the subscriber initiates a new Rental Period. A title asset may be viewed multiple times during a rental window; however, it still counts as a single order. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – See Total Views for explanation of difference of Orders vs Total Views.