See also: Reach & Frequency

CIMM DEFINITION: Total tuning or viewing in minutes among viewers that meet user-defined reach condition. (Source: Kantar Media Audiences)

NOTE – TIVO doesn’t provide total minutes among viewers or user-defined reach criteria.  The total seconds viewed from all viewers with a minimum exposure to the content (ex: spot) for at least 10% of the length of the content can be calculated from Reach.