See also: Reach & Frequency
CIMM DEFINITION: The total accumulated number of units in thousands (Set-Top Boxes or households) exposed at least once to a channel program or spot in the specified time frame. (Source: Kantar Media Audiences)
See also: Reach & Frequency
CIMM DEFINITION: The total accumulated number of units in thousands (Set-Top Boxes or households) exposed at least once to a channel program or spot in the specified time frame. (Source: Kantar Media Audiences)