Total Impressions

July 23, 2012

See also: Delivery

CIMM DEFINITION: The simple aggregate count of how many times a channel program or spot was accessed over a designated period by a specified population. Includes duplicated audiences or homes. (Source: Kantar Media Audiences)

2: In Interactive metrics, it is the total visits including repeat entries. (Source: Kantar Media Audiences)

3: The aggregate count of households, STBs or persons exposed to a tuning event. (Source: Nielsen)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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