Total Impressions

July 23, 2012

See also: Delivery

CIMM DEFINITION: The simple aggregate count of how many times a channel program or spot was accessed over a designated period by a specified population. Includes duplicated audiences or homes. (Source: Kantar Media Audiences)

2: In Interactive metrics, it is the total visits including repeat entries. (Source: Kantar Media Audiences)

3: The aggregate count of households, STBs or persons exposed to a tuning event. (Source: Nielsen)