Total Active VOD Households

July 23, 2012

CIMM DEFINITION: Akin to a Viewing Universe, it is a total count of unique HHs which initiated any VOD asset during a given reporting period. An Active VOD HH is counted each time any Viewing Device within a household (as designated by a HH Identifier) initiates any VOD session. Active VOD HH counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Active HHs are reset. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)