Total Active VOD Households

July 23, 2012

CIMM DEFINITION: Akin to a Viewing Universe, it is a total count of unique HHs which initiated any VOD asset during a given reporting period. An Active VOD HH is counted each time any Viewing Device within a household (as designated by a HH Identifier) initiates any VOD session. Active VOD HH counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Active HHs are reset. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Total Active VOD Households

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