Time Shifted Television

July 23, 2012

See also: Trick Play

CIMM DEFINITION: Content that has been recorded with the intent to view at another time in the future. Also, the playing back of such content.

2: Recorded or stored program content that is accessed at a time later than the original telecast. Pre-recorded content stored with the intent to tune at future dates. (Source: Nielsen)

3: The phenomenon of playing back home-recorded TV content. (Source: TRA)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Time Shifted Television

Company News