See also: Effective Reach, Reach & Frequency
CIMM DEFINITION: The total number of households within an advertiser specific target segment(s) that are exposed with an effective frequency. (Source: Visible World).
See also: Effective Reach, Reach & Frequency
CIMM DEFINITION: The total number of households within an advertiser specific target segment(s) that are exposed with an effective frequency. (Source: Visible World).