CIMM DEFINITION: Non-video ad unit that is synchronized to a broadcast commercial; may include ability to click to video ad.
July 26, 2012
CIMM DEFINITION: Non-video ad unit that is synchronized to a broadcast commercial; may include ability to click to video ad.
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”
“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”
CIMM DEFINITION: A non-profit trade association devoted exclusively to maximizing the use and effectiveness of interactive advertising and marketing. (Source: IAB)
See also: Top Level Domain, Internet Corporation for Assigned Names and Numbers
CIMM DEFINITION: An organization that is responsible for the global coordination of the DNS Root, IP addressing, and other Internet protocol resources, (Source: IANA.org)
See also: Top Level Domain, Internet Assigned Numbers Authority
CIMM DEFINITION: An organization that coordinates the Domain Name System (DNS) of the internet, Internet Protocol (IP) addresses, space allocation, protocol identifier assignment, generic (gTLD) and country code (ccTLD) top-level domain name system management and root server system management function. Once performed under U.S. Government contract by the Internet Assigned Numbers Authority (IANA), ICANN now performs the IANA functio… Read more
CIMM DEFINITION: An interactive service where the viewer can construct their own program line-up based on available videos / content or videos / content that they create.
2: A Canadian website and station.
3: A one-way publishing and communication application. It is like subscribing to a blog but not able to comment back. You just receive the subscription content.
See also: Household Identifier
CIMM DEFINITION: Like a household identifier, it is a unique code ascribed to any item such as a piece of content to distinguish it from similar items.
CIMM DEFINITION: A theory that our obsession over new media devices such as smartphones lead to a range of psychiatric disorders such as obsessive compulsive behavior and narcissism.
See also: Local Exchange Carrier
CIMM DEFINITION: A local telephone company in the United States that was in existence at the time of the break up of AT&T into the Regional Bell Operating Companies (RBOCs) also known as the Baby Bells. (Source: Wikipedia)
CIMM DEFINITION: A method of communicating in real-time, one-to-one or in groups over the internet. Users assemble buddy lists which reflect the availability (or presence) of people with whom they communicate. (Source: IAB)
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