SVOD abbr Subscription VOD

July 26, 2012

See also: Subscription Model, Video On-Demand
CIMM DEFINITION: Same as Subscription Model but for VOD services. Examples are HBO On-Demand and Showtime On-Demand.

2: Impulse viewing of a selection of programming with full pause, fast forward and rewind functionality for a flat monthly charge. Note: “Premium On-Demand” is the preferred consumer term for this service.

3: Enables subscribers to a particular tuning source to view content from that source on demand. (Source: MRC)

4: The ability for a viewer to pro-actively choose and view a piece of video content at their convenience through any video consumption device, including their television. Content is served and viewed upon request and is based on subscription mode availability. (Source: Nielsen)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

SVOD abbr Subscription VOD

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