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July 26, 2012

CIMM DEFINITION: A contracted consumer of a particular product or service. (Source: Nielsen)

2: Subscriber database that can link STB ID to postal code and a demographic code. (Source: BigBand Networks)

3: An individual who has contracted with a cable company to receive cable television services. Individual with services provisioned for video services on cable video (analog or digital), HSD, etc. at residential, commercial or MDU locations. Does not include individuals contracted for non-video services, such as HSD-only or Phone-only services. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – Counted by the STB or by the household?

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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