July 26, 2012

CIMM DEFINITION: A contracted consumer of a particular product or service. (Source: Nielsen)

2: Subscriber database that can link STB ID to postal code and a demographic code. (Source: BigBand Networks)

3: An individual who has contracted with a cable company to receive cable television services. Individual with services provisioned for video services on cable video (analog or digital), HSD, etc. at residential, commercial or MDU locations. Does not include individuals contracted for non-video services, such as HSD-only or Phone-only services. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – Counted by the STB or by the household?