See also: Perfect Play
CIMM DEFINITION: Average number of minutes households stayed away, that switched away during a specified commercial airing but did return to this channel before the end of the programming day. (Source: TRA)
See also: Perfect Play
CIMM DEFINITION: Average number of minutes households stayed away, that switched away during a specified commercial airing but did return to this channel before the end of the programming day. (Source: TRA)